BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW … CONTINUED
BMW Group and Toyota Motor Corporation (TMC) announce that they today signed a memorandum of understanding (MOU) concerning a mid-to-long-term collaboration on next-generation environment-friendly technologies.
Under the MOU, the two companies agreed on a collaborative research in the field of next-generation lithium-ion battery technologies. Furthermore, they have agreed to identify and discuss other possible collaborative projects.
In addition, Toyota Motor Europe (TME), TMC’s European subsidiary, and BMW Group have entered into a contract under which BMW Group is to supply 1.6 liter and 2.0 liter diesel engines to … CONTINUED
BMW and Hyundai have joined global tech firms Broadcom, NXP, Freescale and Harman to create the OPEN (One-Pair Ether-Net) Alliance special interest group, whose goal is to develop future generation ethernet-based automotive networking and connectivity.
Specifically, the group’s goal is to promote adoption of ethernet based connectivity as the standard for future generations of cars.
The group encourages the adoption of Broadcom’s BroadR-Reach cable as – specifically developed for automotive applications, as the open standard. This technology allows transmission of up to 100 Mbps over a single unshieled … CONTINUED
Turbochargers are a popular technology in the automotive world as of late. It allows rather low displacement engines to have relatively high power outputs, while also managing to return fairly good fuel consumption figures (on paper).
Despite the technology being decades old, some of its drawbacks could still be improved upon. One of these issues is the well-known problem of turbo size. A smaller turbine spools up quicky but runs out of steam at higher revs while a bigger turbine offers enough power at high revs but … CONTINUED
BMW Head-Up Display: Precision as featured in a fighter jet. This system was initially developed for aviation and is now making a decisive contribution towards driving safety.
Low-flying over hilly terrain at a speed of almost 800 kilometres per hour in the cockpit of a Eurofighter jet is a challenge to even the most hardened of military pilots. “When you’re flying at tree-top height at around 220 metres a second, only extremely accurate head-up display technology is able to provide the necessary ease of mind,” comments … CONTINUED
BMW drivers are the first in the world to benefit from an advanced traffic information system giving fast, accurate and reliable data about road conditions on their journeys. Real Time Traffic Information (RTTI) is an enhanced BMW ConnectedDrive feature designed to increase the comfort and peace of mind of BMW owners.
The system is available on all new BMW models and comes at no additional cost when customers order the BMW Professional navigation system and Bluetooth telephone preparation with telematics. As a further benefit, BMW drivers can … CONTINUED
Steve Jobs and his Apple products have forever changed and advanced consumer electronics, including in our beloved BMWs.
Late model BMWs have seen everything from iPod and iPhone integration into BMW ConnectedDrive’s music, phone, and navigation functions, to many BMW related apps being developed specifically for the iPhone and iPad, to specific seatback mounts for the iPad. iPads are also much in use at BMW dealerships, most recently being integrated into processes such as lease returns.
Jobs has surely left a legacy we will all … CONTINUED
BMW Innovation Days will highlight many technological developments currently underway for future BMW models. These include technologies such as Dynamic Light Spot, Last Lights, Proactive Connectivity, BMW Apps, Infotainment Assistant, LTE over-the-air high-speed internet, Augmented Reality, Gesture recognition, and Intelligent navigation.
Patent litigation seems to be all the rage these days among technology companies. Technology titans such as Apple, Google, and Samsung are all mired in patent litigation in efforts to block their competition from entering certain markets or selling certain products.
Unfortunately, this has now extended to technology used in automobiles – in this case, BMW and Audi. You see, BMW and Audis make use of the German company Osram’s LED lighting technology – technology which the LG Group, a South Korean company, alleges to infringe on … CONTINUED
BMW provides a look into the development of their prototype microNavigation which provides an even more detailed guide and navigation experience than the current generation of navigation software. The goal is to provide a detailed guide from your origin to a destination as precise as a specific parking garage level.
With the proliferation of mobile technology, BMW Financial Services now provides account functionality via smartphones. Customers now have the ability to make payments and monitor their account status from their phones. BMW Financial Services provides a web-based solution for customers to access common account requests, which functions on all leading smartphone platforms.
The new BMW Financial Services Mobile Website is web-based and requires no installation. The mobile website runs in a browser, whereas typical applications need to be downloaded and installed to run on a mobile device. … CONTINUED
Individual mobility is increasingly defined in terms of sustainability. The BMW Group has taken on the challenges of a rapidly changing world and is now developing serial production solutions to meet the mobility needs of the future. As an integrated part of the BMW Group, BMW Motorrad is also addressing issues of individual single-track mobility and future customer needs. In this connection, BMW Motorrad is expanding its business activities to include a new facet: that of “Urban Mobility”.
Building on almost 90 years of experienced in the … CONTINUED