BMW today announced a new M Performance exhaust system specifically designed as an accessory for the BMW M3 Coupe, Sedan and Convertible. With the racetrack and the street in mind, this new exhaust system is crafted from an extremely heat-resistant and lightweight chrome-nickel alloy called Inconel®. This flow optimized exhaust system reduces exhaust backpressure and allows the M3’s 414 horsepower V8 engine to produce an even more powerful sound.
Inconel’s unique qualities allowed engineers to reduce the thickness of the tubing from 1.5mm to 0.8mm. This resulted … CONTINUED
Reinventing Mobility, chapter three of the BMW Documentaries Film series Wherever You Want To Go, appears today online at www.bmwactivatethefuture.com. In this installment, the series sets out to identify the complexities and tensions of the future of mobility as rooted in popular theories of today. In particular, the film looks at the massive behavior changes needed to reinvent mobility into simpler and more efficient forms, and what we all may have to give up to achieve it.
A man who filmed the speedometer of his car while driving more than 140 miles per hour so he could post it on YouTube, ended up in jail on Saturday and the video confiscated, police said.
Stanislav Vadimovich Bakanov was pulled over by police on Oregon Interstate 5 after he was clocked driving his black 2005 BMW at 118 mph. He filmed Sheriff’s Deputy Ryan Postlewait as he approached the car.
When Postlewait asked why he was videotaping, Bakanov said he was filming his speedometer, and his arrest, … CONTINUED
BMW has posted another video on the BMW ActiveE 1-series based electric car. This clip explains how it can be used as an everyday utility.
The protests/riots may have died down after Egyptian president Mubarak ceded his position, but not before the largest BMW dealership in Egypt was destroyed, along with all cars in the dealer at the time. Sad sight indeed.
The original BMW 1-Series ActiveE said hello to the world in December of 2009, but now the car will go into production with a test fleet of over 1000 vehicles to be shared between the North American, European and Chinese markets. This marks the second electic vehicle in the BMW lineup (after the MINIe) and will make its official world debut at the upcoming Geneva Autoshow.
Just to recap, although this car is in the shell of a 1-Series, it features a totally unique drivetrain good for … CONTINUED
BMW has now uploaded a video unveil feature on the BMW Vision ConnectedDrive Roadster Concept. Check it out inside.
BMW provides a video overview of its long roadster history – spanning the period from BMW’s first roadster in the 1930′s to the current E89 Z4.
For one of their Superbowl ads, BMW decided to simultaneously highlight the new X3 and the plant in which its built, the famed Spartanburg South Carolina factory. BMW had a point to make, they are deeply involved in manufacturing in the USA, and they are here to stay.
BMW USA has now put out this new short behind the scenes look at the making of the commercial. Whats most interesting to me and really highlights their dedication, is that the people on screen were not actors. These … CONTINUED
BMWActivatethefuture.com’s second episode is now online. Dubbed “The Future Just Isn’t What It Used To Be,” takes a critical look at some of the industry’s earliest predictions for the evolution of planes and automobiles to understand why aviation has progressed much further than automobiles even though both are roughly the same age. The short documentary evaluates which predictions we got right, which can be improved, which should be changed and why we are unlikely to ever travel in a flying car despite our many attempts to … CONTINUED
Here is a great compilation video of the 1-series M coupe performing its pace car duties at the recently concluded Daytona 24 hours race. The 1M has always looked great even stationary at autoshows, but takes on an even sportier persona when in motion. Check out the video inside.
BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.