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02/12/2011    1:30 PM

The protests/riots may have died down after Egyptian president Mubarak ceded his position, but not before the largest BMW dealership in Egypt was destroyed, along with all cars in the dealer at the time. Sad sight indeed.

02/11/2011    6:00 PM

The original BMW 1-Series ActiveE said hello to the world in December of 2009, but now the car will go into production with a test fleet of over 1000 vehicles to be shared between the North American, European and Chinese markets. This marks the second electic vehicle in the BMW lineup (after the MINIe) and will make its official world debut at the upcoming Geneva Autoshow.

Just to recap, although this car is in the shell of a 1-Series, it features a totally unique drivetrain good for 170hp, 0-60 in about 9 seconds and a range of about 100 miles. This range is achieved with a redesigned LithiumIon based battery unit.

The knowledged gained from the 1-Series ActiveE and MINIe testbeds will directly impact the upcoming MCV (MegaCityVehicle) … CONTINUED

02/10/2011    12:32 PM

BMW has now uploaded a video unveil feature on the BMW Vision ConnectedDrive Roadster Concept. Check it out inside.

02/09/2011    12:30 PM

BMW provides a video overview of its long roadster history – spanning the period from BMW’s first roadster in the 1930′s to the current E89 Z4.

02/09/2011    10:00 AM

For one of their Superbowl ads, BMW decided to simultaneously highlight the new X3 and the plant in which its built, the famed Spartanburg South Carolina factory. BMW had a point to make, they are deeply involved in manufacturing in the USA, and they are here to stay.

BMW USA has now put out this new short behind the scenes look at the making of the commercial. Whats most interesting to me and really highlights their dedication, is that the people on screen were not actors. These were the real deal workers at the plant. Check it out below.

02/08/2011    7:59 AM

BMWActivatethefuture.com’s second episode is now online. Dubbed “The Future Just Isn’t What It Used To Be,” takes a critical look at some of the industry’s earliest predictions for the evolution of planes and automobiles to understand why aviation has progressed much further than automobiles even though both are roughly the same age. The short documentary evaluates which predictions we got right, which can be improved, which should be changed and why we are unlikely to ever travel in a flying car despite our many attempts to build one.

02/07/2011    1:30 PM

Here is a great compilation video of the 1-series M coupe performing its pace car duties at the recently concluded Daytona 24 hours race. The 1M has always looked great even stationary at autoshows, but takes on an even sportier persona when in motion. Check out the video inside.

02/06/2011    9:09 PM

BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

02/05/2011    1:25 PM

Ok, you cant see that much. Seems like the camera man drives a pretty fast car and the 1M pretty handly outpaces him :)