As part of BMW’s “JOY” marketing campaign, a 60-second “Tunnel” spot featuring the BMW Vision EfficientDynamics Concept Vehicle (said to be headed for eventual production) will debut tomorrow (Feb. 15) on network TV. See inside to view the commercial in advance of the TV network debut!
BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications
Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of … CONTINUED
Here is the latest video from Auto Motor Und Sport of the BMW F20 1-series hatchback in winter testing. It has been a while since we last saw a spy video of the new upcoming 1-series 5-door hatch. The 5 and 3-door variants are due as a 2011 model and will sport the familiar 4-6cyl variants which range from anywhere between 115-265hp. Previous spy videos: HERE and HERE.
Please visit AMS to watch the … CONTINUED
I cant speak French, but despite the language barrier, this video review does its job well and reaches across all languages IMO. The sounds and action footage does the job very well
Just a reminder, the upcoming 535i will be equiped with the new N55 single turbo twin scroll engine producing 300hp that has made its first appearance in the 535i Gran Turismo and will be seen across nearly the entire BMW lineup.
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Details surrounding the all new BMW X5 LCI for 2011 have been officially released along with new wallpapers, videos, technical details and pricing and package information. Well worth the look.
We recently brought you photos of the F30 3-series during winter testing, and here is a video of an F30 out making its round in the snow and cold. Seeing it in motion and from different distances really gives a great perspective into its shape and proportions (which looks great). The little bit of exhaust note we can hear also sounds pretty aggressive.
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Format67 can always be counted on for their stylish automotive videos. They have just released their Alpina B3 feature, which has stylized footage of a B3 exploring parts of Munich, Germany. Check it out.
There are some very talented videographers out there. Luckily, some of them also own BMWs and can really marry two hobbies with some amazing results. Check it out. Well worth it!
The guys at kilometer magazine were at the recent driving event at Portugal and have put up their review of the 335is, whats unique about this one is that there is some orgasmic video to go along with the writeup. This review and autospies are the only two ive seen with this good of video so far. Ive included the video portion of the review here, but you should follow the link for the written review.
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Since BMW owns Rolls Royce, we can post this here But honestly, I can say I’d never in my life thought I would see this, so this makes it hoon worthy, possibly news worthy. At the very least it’s something fun to send you off into the weekend.