Haptics, the tactile feedback technology behind how something feels is a big component of a car’s overall driving and user experience.

Just as there’s a sound engineering department at BMW, it’s no surprise then that there exists a dedicated haptics engineering department. The video below provides some insight into haptics development at BMW.

The 2013 DTM season is underway, with the race at Hockenheim completed. We won’t play spoiler here, so see BMW’s race results are after the jump.

Driver of the M6 Coupe competing in the 2013 One Lap of America provides an update from the competition.

The 2013 One Lap of America got underway at 8:30 this morning with the traditional Wet Skid Pad event at Tire Rack’s Headquarters in South Bend, Indiana. Usually we’re greeted with cool temperatures and occasional showers, but for a change we had bright sunny skies and a large crowd was on hand to watch the competition unfold. This particular test requires each competitor to drive two laps of the 200ft wet skid pad in a clockwise direction followed by a further two laps in an anticlockwise direction, with the your result determined by the combined G’s of the two runs.

Our BMW Performance Center Driving School BMW M6 … CONTINUED

Feature promotional video of the Manhart MH5 S Biturbo (710hp, 649 lb-ft) F10 M5.

Just days ahead of the start of the new DTM season, BMW Team Schnitzer driver Bruno Spengler (CA) already has his first race at the Hockenheimring (DE) under his belt – although it did come at the wheel of a somewhat alien car to the Canadian. BMW Motorsport invited the reigning DTM champion and 1989 winner Roberto Ravaglia (IT) to a very special “Generation Game”.

Both drivers brought with them the cars with which they won their DTM titles. Spengler triumphed last season with the current BMW M3 DTM, while Ravaglia was crowned DTM Champion at the wheel of the BMW M3 in 1989. However, it was all change in Hockenheim. Ravaglia climbed into the driver’s seat of the BMW M3 DTM, which was adorned with … CONTINUED

Have a gander at our latest renders of the upcoming BMW M4 Coupe (F82)!

Watch the E92 M3 vs the M135i hatchback on the Nurburgring, from both perspectives - each as a chase and lead car.

M135i exhaust comparo put together by 1ADDICTS members, comparing the factory exhaust, BMW M Performance exhaust, and Bastuck exhaust.

We had a chance this week to drive a group of F30 335i equipped with the full complement of BMW M Performance Parts. On the performance side, these cars featured M Performance Power Kit (PPK), suspension kit, brakes and exhaust. Cosmetic enhancements include the M Performance front lip spoiler/splitters, sport stripes, carbon fiber mirror caps, black kidney grilles, side-sill decals, 20″ wheels (Style 405M), carbon fiber/alcantara interior and carbon fiber shift lever.

Performance

How did the cars perform? With the M Performance Suspension Kit, the 335i handling felt several increments more immediate and responsive, with less roll, squat or dive than a standard 335i. The cars looked great too with the reduced wheel gap. The upgraded brakes held up well lap after lap and session after session … CONTINUED