BMW of North America today launched the ‘X1 Restore the Outdoors’ social media program in Seattle, WA which will run through September 10 in New York City. X1 Restore the Outdoors is a social good program that gives back to the outdoor places we love including parks, beaches, forests and recreational locations across the country.
The X1 will travel through the United States for two and half weeks, stopping at 12 predetermined locations. Drivers will take an Instagram photo at each stop and share it at the www.RestoretheOutdoors.com Facebook page. For every “Like” the photo receives, BMW will donate one dollar back to that location – up to $10,000 for each location. You give a like. BMW donates a buck.
“So many people want to give back to … CONTINUED
BMW has released a set of new ads highlighting some of the technologies available in its lineup. They deliver the message with some humor, reminding us of the 6 ad spots which debuted during the last Super Bowl.
We post inside the first videos of the 2013 BMW X1 (LCI facelift model) in action, starting with a summary video from BMW.
The sDrive28i RWD model starts in the US at $30,650, the xDrive28i at $32,350 and the xDrive35i at $38,450. Production of the 2013 X1 will begin in July.
sDrive28i / xDrive28i
2.0L TwinPower Turbo inline 4-cylinder engine (N20), with direct injection, double-vanos, valvetronic
240hp @ 5000 rpm
260lb-ft torque @ 1250 rpm - 4800 rpm
8 speed steptronic automatic transmission
0-60 in 6.2s (sDrive28i) and 6.3s (xDrive28i)
24 mpg city / 33 mpg highway / 27 mpg combined (sDrive28i) *preliminary EPA estimates*… CONTINUED
The 2012 NYIAS press days wrapped up last week and the public days opened this past weekend. Hopefully our NY area members have gotten (or will get) a chance to attend. Those of you who did attend this past weekend, what did you think? Any favorites?
The video below shows the press conference highlights from the press days, featuring the stars of this year’s display - the M6 Coupe and Convertible, the X1, and the 6 Series Gran Coupe.
Watch the entire BMW Press Conference from the 2011 Geneva Autoshow below. The the press conference focused on the X1 xDrive28i powered by BMW’s newest motor - the twin-scroll turbo 4-cylinder motor (N20), the ActiveE, and the Vision ConnectedDrive Concept Roadster. Here are some related threads on these products:
- X1 xDrive photos from Geneva
- BMW X1 xDrive28i and N20 Engine Reviews and Info
- ActiveE Info
- Vision ConnectedDrive Concept photos from Geneva
- Vision ConnectedDrive Concept Info
In this video, BMW experiments with sticker designs on the X1 and gauges public sentiment to the somewhat different, but non-radical look. We just like the video because it gives us some nice looks of the X1.
The BMW X1 has been marketed as a lifestyle vehicle, perfect for those who lead both an active outdoor and social life. But, as this video shows, its xDrive system also makes it plenty capable for light rugged uses, such as navigating rougher terrain. A stylish lower slung SAV with some off-road capability
BMW and the ski company K2 sponsored a group of professional skiers on a trip throughout the ski slopes of Europe. The skiers traveled in X1s to the locations and even utilized the X1s AWD technology during some of their stunts. Check it out.
Drive.com.au reviews the BMW X1 and calls it possibly the stand-out car the compact 4WD market has been crying out for.