BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.
Count me in as one of those people who love to ski, so this caught my attention. It looks like BMW is teaming up with K2 to promote the new X3.
What they’ve decided to do is host a series of ski events at some pretty nice ski resorts across the country. At these events, the BMW X3 will be on display and they will be giving away a pair of K2 Aftershock skis and a BMW ski bag each day. While at the booth, you can … CONTINUED
Beginning with March production, the following changes take place for X3:
xDrive35i 19″ wheel style 309 now available with all-season tires (this wheel only available with Sport Activity Package (ZAP))
M-sport Package available as of April production. It includes typical sporty interior M trims along with:
* 2TB Sport automatic transmission (35i only)
* 2VG Performance Control
* 3MC High-gloss Roof Rails
* 481 Sport Seats
* 715 Aerodynamic … CONTINUED
alpineweiss’ just delivered X3 shows how great and aggressive a black X3 looks with an X-line delete (no chrome window trim and no titanium bumper trims and door sills).
The BMW 5-series and all new X3 have made the 10 finalists list for the 2011 World Car of the Year Awards. The winners will be announced at a press conference co-hosted by Bridgestone at the New York International Auto Show on Thursday, April 21, 2011.
Prior to that the top three finalists in all the award categories will be announced at the Geneva Motor Show on March 1st, 2011.
A jury of 66 experienced international automotive journalists, including CAR
Details on the X3 M-sport and X1 M-sport packages have already been available, but the first virtual configurator has come online – at BMW UK website.
Interested owners can now use the visualizer to preview the X3 M-sport and X1 M-sport in various configurations of exterior colors, interior colors, and wheels.
The UK configurator can be found at http://www.bmw.co.uk/bmwuk/ecom4/fra…-bmwuk,00.html
BMW recently launched its X3 Customer Production Video Portal which gives access to the creation of each customer’s custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC. Here is what it looks like, from the production of an Xbimmer member’s X3 xDrive28i.
The video is a mix of interesting background video into BMW’s X3 production process, as well as actual footage of the customer’s specific car (identified by … CONTINUED
We have posted the full official technical specifications of the 2011 X3 xDrive28i, xDrive35i, xDrive20d, and xDrive30d – including specs related to body, engine, transmission, performance, electrical, safety, connectedrive, and efficient dynamics. See inside.
Beginning on Friday, January 21 and running until Thursday, February 10, BMW fans will have a chance to win a Grand Prize two-year lease on the 2011 X3. MW announced today that it will launch an interactive contest tied to one of its advertisements to run during the Super Bowl on February 6, 2011. The contest, dubbed
Starting today, BMW X3 customers will have unique access to the creation of their custom-made X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC.
Customers can view the footage by creating a My BMW account on bmwusa.com and entering their X3 order number or VIN. Using seven cameras in BMW’s South Carolina plant, BMW deliver X3 customers with video that tracks their vehicle through the various stages of final … CONTINUED
On the heels of the big BMW turbo 4-cylinder news yesterday, SCOTT26 has provided some dates for the switchover of certain BMW models from the current inline 6-cylinder to the new twinpower turbo I4 motor, as well as the end of production of the current 3-series, M3 and 1-series.
Here is the I4 switchover and end of production schedule (inside).
Edmunds’ InsideLine has published their full review of the new 2011 X3 xDrive35i, equipped with the N55 3.0L turbocharged engine that is becoming ubiquitous across the BMW lineup.
InsideLine starts of their article with these words:
“Stop, wait, shudder, silent, check.
Stop, wait, shudder, silent, check.
Repeat. Repeat. Repeat.”
Certainly scary to read in a NEW car review. When I saw that I thought I was in for one piss poor review. It turns out what they cleverly highlighted was a feature in the new X3 that will … CONTINUED