BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.
Count me in as one of those people who love to ski, so this caught my attention. It looks like BMW is teaming up with K2 to promote the new X3.
What they’ve decided to do is host a series of ski events at some pretty nice ski resorts across the country. At these events, the BMW X3 will be on display and they will be giving away a pair of K2 Aftershock skis and a BMW ski bag each day. While at the booth, you can choose to either take the X3 out for a test drive or take a pair of K2 skis out on the mountain for a free try. They also plan to have complimentary hot refreshments on hand for anyone who decides … CONTINUED
Beginning with March production, the following changes take place for X3:
xDrive35i 19″ wheel style 309 now available with all-season tires (this wheel only available with Sport Activity Package (ZAP))
M-sport Package available as of April production. It includes typical sporty interior M trims along with:
* 2TB Sport automatic transmission (35i only)
* 2VG Performance Control
* 3MC High-gloss Roof Rails
* 481 Sport Seats
* 715 Aerodynamic Kit
* 760 Shadowline exterior trim
* 225 Sport Suspension delete
* 775 Anthracite headliner
* 7XA Sport steering wheel w/ paddles (35i only)… CONTINUED
alpineweiss’ just delivered X3 shows how great and aggressive a black X3 looks with an X-line delete (no chrome window trim and no titanium bumper trims and door sills).
The BMW 5-series and all new X3 have made the 10 finalists list for the 2011 World Car of the Year Awards. The winners will be announced at a press conference co-hosted by Bridgestone at the New York International Auto Show on Thursday, April 21, 2011.
Prior to that the top three finalists in all the award categories will be announced at the Geneva Motor Show on March 1st, 2011.
A jury of 66 experienced international automotive journalists, including CAR
Details on the X3 M-sport and X1 M-sport packages have already been available, but the first virtual configurator has come online - at BMW UK website.
Interested owners can now use the visualizer to preview the X3 M-sport and X1 M-sport in various configurations of exterior colors, interior colors, and wheels.
The UK configurator can be found at http://www.bmw.co.uk/bmwuk/ecom4/fra…-bmwuk,00.html
BMW recently launched its X3 Customer Production Video Portal which gives access to the creation of each customer’s custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC. Here is what it looks like, from the production of an Xbimmer member’s X3 xDrive28i.
The video is a mix of interesting background video into BMW’s X3 production process, as well as actual footage of the customer’s specific car (identified by its VIN number).
We have posted the full official technical specifications of the 2011 X3 xDrive28i, xDrive35i, xDrive20d, and xDrive30d - including specs related to body, engine, transmission, performance, electrical, safety, connectedrive, and efficient dynamics. See inside.
Beginning on Friday, January 21 and running until Thursday, February 10, BMW fans will have a chance to win a Grand Prize two-year lease on the 2011 X3. MW announced today that it will launch an interactive contest tied to one of its advertisements to run during the Super Bowl on February 6, 2011. The contest, dubbed