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01/11/2011    11:52 AM
COMMENTS: 9

We have posted yesterday’s full BMW press conference from the 2011 NAIAS at Detroit. Ian Robertson presented a state of the company address, as well as introducing the all new 6-series cabrio, 1M coupe, 1-series LCI, and the 2011 X3. View the press conference inside.

01/07/2011    9:30 AM
COMMENTS: 15

Autocar gives its 90 second verdict of the 2011 X3. They were convincingly impressed with the all new X3 and rated it 4 out of 5 stars.

12/28/2010    7:30 PM
COMMENTS: 29

The all new F25 X3 has been said to have an impressive and refined ride quality, but these videos also show that it’s quite the capable off-roader when needed. Here are clips showing the X3 dealing with mud, ruts, uneven trails, snow, hills, and deep water.

12/16/2010    7:30 PM
COMMENTS: 3

With the embracement of 3-D technology due to the advancement in modern culture and entertainment Avatar anyone? ( No I have not seen it yet, So I cannot give you an opinion)

The next stage will be to move 3D technology into active promotion.
Given BMW’s advancement as a car company that has embraced new ideas within marketing such as use of Facebook , You Tube and Twitter in the promotion of BMW and MINI products at specific demographics ie with the MINI brand and key volume products such as the 1er and X1.
To bring automotive marketing into the social networking arena.

BMW could be the first car company to bring 3-D technology to an active promotion , The first vehicle to embrace this medium could be … CONTINUED

12/16/2010    10:30 AM
COMMENTS: 17

Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. Martha used the “Build Your Own” online tool on bmwusa.com to customize her own BMW X3.

Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha’s BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.

Recently, Martha and “The Martha Stewart Show” crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all … CONTINUED

12/09/2010    1:37 AM
COMMENTS: 7

BMW sends another Merry Christmas message, this time featuring St. Nick having some wintertime sliding fun in the all new 2011 BMW X3.

10/29/2010    10:00 AM
COMMENTS: 136

Here are a series of new videos just released of the X3 xDrive35i and 20d in various environments and showing off new features. Just navigate to the Videos tab and then scroll down for the new videos and enjoy!

10/26/2010    12:33 AM
COMMENTS: 18

Heres the first 2011 X3 commercial we have seen, posted by BMW UK on its youtube channel. The scenes and music portrays the X3 as a fun and versatile SUV/SAV.

10/24/2010    9:00 AM
COMMENTS: 102

Im sure you’ve seen all the data, poured over all the numbers and facts, but pictures are always worth a thousand words right? This short video clip really says it all when it comes to the Q5 vs. X3 debate.