Its no secret BMW has a really great marketing machine, with really invetive ads on the internet, in print, and of course highway billboards. There were the famous BMW v Audi billboard ad wars of last year which many of us remember. This time around, theres not a war, but a very simple billboard ad to highlight a local Connecticut dealers offer of overnight test drives.
Whats happened since is that this story is spreading over the internet because the billboard is scaring local residents into calling 911 because they think that its a real person sitting on the billboard! Im not sure what they thing of the giant teddy bear next … CONTINUED
As a counterpoint to Clarksons recent review of the X6, BMW shows us that the X5 M and X6 M can have fun in the snow too. Two BMW professional driving instructors talk us through their snow experience with the X cars.
Make sure to watch these videos in HD!
We’ve updated the 335is thread with new technical and pricing data. We’ve also added in links to reviews and will keep updating this thread with whatever new information comes around the corner.
This is awesome. Automobile magazine was able to get behind the wheel of the all new uprated 335is coupe. The car itself is set to debut at the New York Autoshow ( the eternal home of the E90 )
Here are some selected quotes from the test drive:
The heart of the new "s" model is a modified version of the twin-turbo in-line six that will soon be discontinued in the 335i. Software tweaks have allowed power to be increased from 300 to 320 hp while torque rises 32 lb-ft to a total of 332 lb-ft. BMW predicts that … CONTINUED
Bengt Halvorson with The Car Connection was at the Portugal press event and give his take on the new F10 5-Series. Here is a telling quote from the article: The new 2011 BMW 535i is more of a drivers car than than the current 2010 5-Series…
Car and Driver magazine has put up their review of the new 5-series straight from Portugal. Read the select quotes below but make sure to follow the link the full article! Indeed, you can take comfort in the fact that the 2011 BMW 5-series looks like the latest 7-series, but it is more tight, dynamic, and alert. The new 5 does a nice job masking its size and mass.
The photography is really nice in this review, and the article is well written. Follow the link below for the full article, or just read the quotes. We’re now officially 37 years beyond the introduction of the first-generation 5 Series and we still havent gotten over it. When were in take-it-easy mode, the new 5 Series feels damned near ideal and not boatlike in the least. Then we punch Sport+ in BMWs Driving Dynamics Control and knock out all the stability control systems when its safe to do so, and the gnarlier spirit of the 2011 BMW 535i glows through the handsomely toned-down interior redesign. Van Hooydonk and his team, like all design squads these days, have had to give paramount … CONTINUED
After the recent press event in Portugal, automotive journalists are wasting no time in giving their impressions of the 535i. So far, its smooth sailing. This time, Road and Track magazine share their thoughts. Below are some select quotes, but follow the links at the bottom of the page for the full article! It takes only a couple laps of Estoril, the famed Iberian circuit that held Formula 1 races in its mid-1980s heyday, to find that the new 6th-generation BMW 535i handles with the precision and fluidity expected from the marque. The small twin turbos of its predecessor are gone, replaced by a somewhat larger twin-scroll unit, but rest assured that lag is all but unnoticeable. Torque is delivered over a … CONTINUED
AutoWeekUSA has done a really nice synopsis of the upcoming F10 535i. Here are some select quotes from the full article which you can read by following the link down below. On the highway, the 535is engine is barley audible at a steady cruise. That’s because BMW geared the eight-speed automatic so high, you rarely need more than 2,000 rpm; the top gear runs a 0.667:1 ratio. The new electro-mechanical steering system with rear-wheel steer makes the 535i even more maneuverable around town than before. With optional adjustable suspension in comfort mode, the low-speed ride is sufficiently supple to soak up broken surfaces with authority. This car is terrifically composed with great stability, a nice tied-down feel and hugely impressive refinement at higher speeds.… CONTINUED