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02/26/2010    2:48 PM

The latest spot in the BMW JOY commercial campaign is titled BMW Physics Lesson. The ad features a young school boy who teaches the viewer about BMW’s EfficientDynamics concept. The ad also represents a continuation of the BMW vs. Audi commercial battle. See the ad spot inside.

02/26/2010    7:09 AM

Here are all the official details, videos and wallpapers related to the newly released Concept ActiveHybrid 5-series. This is still a concept car in name, but expect a production model to follow suit

02/25/2010    11:59 AM

Here are the first official photos of the F10 5-series hybrid which will be making its world debut at the 2010 Geneva Motor Show in just a few days! Photos courtesy of Auto Motor und Sport.

02/21/2010    12:46 PM

With all this recent buzz around the introduction of the new M1 (based off the 1-series) and the new M5, it’s interesting to revisit what would have been one of the most unique M-cars ever — the stillborn BMW M8. While the M8 never made it to production, the 850CSi was massaged by the hands of the M-division.

02/15/2010    3:45 PM

As part of BMW’s “JOY” marketing campaign, a 60-second “Tunnel” spot featuring the BMW Vision EfficientDynamics Concept Vehicle (said to be headed for eventual production) will debut tomorrow (Feb. 15) on network TV. See inside to view the commercial in advance of the TV network debut!

01/30/2010    1:00 PM

Insideline claims that a senior BMW authority in Munich has confirmed that the BMW Vision EfficientDynamics hybrid concept car is headed for production! Volume is expected to be between 5,000 and 10,000 units and the powertrain (356hp / 590lb-ft tq) and the less than 3,000 pound weight will be retrained. More details inside.

01/12/2010    7:30 AM

BMW Concept ActiveE

BMWs vision for the future of the megacity vehicle, dubbed Project-i (Isetta?) comes in the form of this 1-series coupe modified to run on electricity.

For the next major autoshow on schedule, the International Autoshow at Detroit, BMW will bring this car to follow-up the VisionED concept car.

BMW maintains its goals of combining the green energy push with its own motto of "sheer driving pleasure" or "joy". They have aimed to make this car fun to drive, with a good amount of torque and power.

The Engine and Drivetrain

The engine itself is a uniquely derived unit that produced 170hp and 184 lb-ft of torque. This gives … CONTINUED

09/15/2009    12:52 AM

The BMW Vision EfficientDynamics hybrid sports car concept was unveiled to the public for the first time at a BMW hosted preview event at the Frankfurt IAA. CEO Dr. Norbert Reithofer took part in the uncovering and had some words to say as well…

09/02/2009    5:44 PM

BMW continues on their online media blitz for the BMW EfficientDynamics Vision car with part 2 of their series behind the building of the car. And without a doubt these videos are really good as they give us not only better insights into the car itself, but the general building blocks of what goes into building a concept car. Its really a set of videos I’ve enjoyed watching so far.