The Ultimate Driving Machine is a traditional BMW slogan and identity which BMW enthusiasts rally around, dating all the way back to 1975. In recent years however, this popular tag line took a back seat as BMW moved in different directions to the likes of the “JOY” campaign.
Fret not however, as BMWNA, which took on a new lead ad agency in the US (Kirshenbaum Bond Senecal & Partners) in April, is set to revive the Ultimate Driving Machine marketing identity this Saturday (Jan. 7), as the … CONTINUED
BMW did it again as they are the 2011 Premium segment leader in the US. With a total of 305,418 units sold in 2011 (BMW and MINI combined), BMW again mamanged to sell more cars than Mercedes and Audi which sold 264,460 and 117,561 cars, respectively. Congrats, BMW of North America!
In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in 2010. … CONTINUED
BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW … CONTINUED
Pursuant to the opening of a new assembly line in November of 2010, the BMW Spartanburg plant has produced 255,359 models, contrasted with 142,135 last year, equaling a whopping 80 percent boost in production.
The stated goal for the facility is 270,000 units and employing some 7,000 workers BMW managed to fabricate 11,349 X3s, 9,650 X5s and 3,680 X6s there during the month of November for a total of 24,679, according to an article in the Charleston Regional Business Journal. If they were to produce a similar … CONTINUED
The BMW Group continued on its successful course in November – sales climbed to 138,978 vehicles, an increase of 7.7% over the previous year (prev. yr. 129,001). Global sales of BMW, MINI and Rolls-Royce brand automobiles rose to 1,510,862 (prev. yr. 1,319,808) units in the first eleven months of the year, 14.5% more than in the same period last year and a new record for the company.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “This was our best … CONTINUED
BMW Group and Toyota Motor Corporation (TMC) announce that they today signed a memorandum of understanding (MOU) concerning a mid-to-long-term collaboration on next-generation environment-friendly technologies.
Under the MOU, the two companies agreed on a collaborative research in the field of next-generation lithium-ion battery technologies. Furthermore, they have agreed to identify and discuss other possible collaborative projects.
In addition, Toyota Motor Europe (TME), TMC’s European subsidiary, and BMW Group have entered into a contract under which BMW Group is to supply 1.6 liter and 2.0 liter diesel engines to … CONTINUED
BMW of North America has announced a modest inflationary price increase effective January 1, 2012. The Destination and Handling fee for all models will be increased to $895 on that date as well. This increase is less than one percent and applies to the models listed in the table below. In these tough economic times a careful balance was attained between the competitive situation, inflationary conditions, and market realities.
We have now posted up the complete 2012 BMW F30 3 series sedan order guide. It features full details of all standard equipment, features, options, and packages, as well as how the 2012 3 series sedan can or cannot be configured with each of these.
Check out the full scans (and PDF version) inside. Happy ordering!
BMW and Hyundai have joined global tech firms Broadcom, NXP, Freescale and Harman to create the OPEN (One-Pair Ether-Net) Alliance special interest group, whose goal is to develop future generation ethernet-based automotive networking and connectivity.
Specifically, the group’s goal is to promote adoption of ethernet based connectivity as the standard for future generations of cars.
The group encourages the adoption of Broadcom’s BroadR-Reach cable as – specifically developed for automotive applications, as the open standard. This technology allows transmission of up to 100 Mbps over a single unshieled … CONTINUED
We’re at the LA Auto Show, where BMWNA has announced the U.S. base price for the 2012 328i and 335i sedans, as follows:
2012 328i – $35,775
2012 335i – $43,275
Compare this to the outgoing 2011 E90 sedan:
2011 328i – $34,600
2011 335i – $42,050
The base price increase over the 2011 models are just $1,175 and $1,225, which are very reasonable considering the increased standard equipment and features that the F30 3 series receive. And while option/package pricing has not yet been released, you can … CONTINUED
The Mission to Drive Sales Event has arrived at US BMW Dealers! Your mission, should you choose to accept it:
Is to take full advantage of the situation. Code named the BMW Mission to Drive Sales Event. The all new BMW 6 Series is featured in the new movie Mission Impossible: Ghost Protocol, in theaters this December.
For a limited time only receive:
Up to $2500 credit on every 2012 Model
Option Credits available on select 2011 and 2012 models
The BMW Group remains on its successful course. “We have recorded the best third quarter in the company’s history. During this period, we achieved new records for sales volume, revenues and earnings. The main reasons for this excellent performance have been strong demand worldwide for our vehicles and considerable efficiency improvements”, stated Norbert Reithofer, the Chairman of the Board of Management of BMW AG on Thursday in Munich.
Revenues rose by 3.8% to euro 16,547 million (2010: euro 15,940 million). The third-quarter profit before financial result (EBIT) … CONTINUED
BMW SAV sales lead the way in September – X3 gains 280% year-to-date. The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 25,749 vehicles, an increase of 11.4% from the 23,112 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are up 14.2% to 219,314 in the first nine months of 2011 compared to 192,052 in the same period in 2010.
“The good results in September are remarkable given the general view of the economy but it shows … CONTINUED
Patent litigation seems to be all the rage these days among technology companies. Technology titans such as Apple, Google, and Samsung are all mired in patent litigation in efforts to block their competition from entering certain markets or selling certain products.
Unfortunately, this has now extended to technology used in automobiles – in this case, BMW and Audi. You see, BMW and Audis make use of the German company Osram’s LED lighting technology – technology which the LG Group, a South Korean company, alleges to infringe on … CONTINUED
BMW Group Financial Services has opened the door for college graduates and young professionals to increase their purchase power through the company’s College Graduation Program. The Program encompasses both leases and loans and applies to new and certified pre-owned BMW and MINI automobiles, as well as BMW motorcycles. Customers who meet the program criteria will be offered the best available rates based on their FICO scores. In addition, lease customers will qualify for a waiver of the security deposit.
“As a captive finance company, we have the … CONTINUED
With the proliferation of mobile technology, BMW Financial Services now provides account functionality via smartphones. Customers now have the ability to make payments and monitor their account status from their phones. BMW Financial Services provides a web-based solution for customers to access common account requests, which functions on all leading smartphone platforms.
The new BMW Financial Services Mobile Website is web-based and requires no installation. The mobile website runs in a browser, whereas typical applications need to be downloaded and installed to run on a mobile device. … CONTINUED
With 110,891 BMW, MINI and Rolls-Royce brand automobiles sold worldwide (+7.4%, prev. yr. 103,242 units), the BMW Group achieved its best-ever August sales result. BMW Group worldwide sales crossed the one million mark in August, with a total of 1,073,363 (prev. yr. 919,256) vehicles delivered to customers since the beginning of the year – an increase of 16.8% compared with the first eight months of the previous year.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “We achieved record … CONTINUED
SGL Automotive Carbon Fibers (SGL ACF) – a joint venture of SGL Group and the BMW Group – today officially opened its new state-of-the-art carbon fiber manufacturing plant in Moses Lake, WA. The new facility is strategic for the manufacture of ultra light-weight carbon fiber reinforced plastics (CFRP) for use in the new BMW i vehicles.
The two parent companies will invest approximately $100 million in their Moses Lake plant and create 80 new local jobs until 2013. In order to prepare the large scale production start … CONTINUED