The Ultimate Driving Machine is a traditional BMW slogan and identity which BMW enthusiasts rally around, dating all the way back to 1975. In recent years however, this popular tag line took a back seat as BMW moved in different directions to the likes of the “JOY” campaign.
Fret not however, as BMWNA, which took on a new lead ad agency in the US (Kirshenbaum Bond Senecal & Partners) in April, is set to revive the Ultimate Driving Machine marketing identity this Saturday (Jan. 7), as the company will air a new 30-second television spot on national TV in the US. The commercial will premiere on NBC during the NFL wild-card games.
The commercial [see here at NY Times] starts off with an E92 M3 GTS sliding around … CONTINUED
BMW did it again as they are the 2011 Premium segment leader in the US. With a total of 305,418 units sold in 2011 (BMW and MINI combined), BMW again mamanged to sell more cars than Mercedes and Audi which sold 264,460 and 117,561 cars, respectively. Congrats, BMW of North America!
In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in 2010. BMW Group reported December sales of 32,545 vehicles, an increase of 17.9% from the 27,600 vehicles sold in the same month a year ago.
BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW i will be initiating an innovative campaign, which will exploit the advertising potential of the iPad and open the door to a three-dimensional world of mobility images and experiences. The BMW i3 and BMW i8 concept cars will form the … CONTINUED
Pursuant to the opening of a new assembly line in November of 2010, the BMW Spartanburg plant has produced 255,359 models, contrasted with 142,135 last year, equaling a whopping 80 percent boost in production.
The stated goal for the facility is 270,000 units and employing some 7,000 workers BMW managed to fabricate 11,349 X3s, 9,650 X5s and 3,680 X6s there during the month of November for a total of 24,679, according to an article in the Charleston Regional Business Journal. If they were to produce a similar number of cars and SUVs during December, their total annual production at the plant would surpass 280,000 vehicles. Even allowing for holiday shutdowns, the plant should easily meet the stated goal.
BMW ramped up production this year after a $750 million … CONTINUED
The BMW Group continued on its successful course in November – sales climbed to 138,978 vehicles, an increase of 7.7% over the previous year (prev. yr. 129,001). Global sales of BMW, MINI and Rolls-Royce brand automobiles rose to 1,510,862 (prev. yr. 1,319,808) units in the first eleven months of the year, 14.5% more than in the same period last year and a new record for the company.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “This was our best ever November sales month, with growth right across the world. We have already sold more vehicles in the first eleven months of this year than in the whole of 2010 and we have also broken our sales record from 2007 … CONTINUED
BMW Group and Toyota Motor Corporation (TMC) announce that they today signed a memorandum of understanding (MOU) concerning a mid-to-long-term collaboration on next-generation environment-friendly technologies.
Under the MOU, the two companies agreed on a collaborative research in the field of next-generation lithium-ion battery technologies. Furthermore, they have agreed to identify and discuss other possible collaborative projects.
In addition, Toyota Motor Europe (TME), TMC’s European subsidiary, and BMW Group have entered into a contract under which BMW Group is to supply 1.6 liter and 2.0 liter diesel engines to TME starting in 2014. The engines will be installed in certain Toyota-produced vehicles planned for sale in the European market. Through this agreement, Toyota plans to expand its European lineup and sales of fuel-efficient, low CO2-emission diesel-powered vehicles.
Marking the announcement, … CONTINUED
BMW of North America has announced a modest inflationary price increase effective January 1, 2012. The Destination and Handling fee for all models will be increased to $895 on that date as well. This increase is less than one percent and applies to the models listed in the table below. In these tough economic times a careful balance was attained between the competitive situation, inflationary conditions, and market realities.
We have now posted up the complete 2012 BMW F30 3 series sedan order guide. It features full details of all standard equipment, features, options, and packages, as well as how the 2012 3 series sedan can or cannot be configured with each of these.
Check out the full scans (and PDF version) inside. Happy ordering!
BMW and Hyundai have joined global tech firms Broadcom, NXP, Freescale and Harman to create the OPEN (One-Pair Ether-Net) Alliance special interest group, whose goal is to develop future generation ethernet-based automotive networking and connectivity.
Specifically, the group’s goal is to promote adoption of ethernet based connectivity as the standard for future generations of cars.
The group encourages the adoption of Broadcom’s BroadR-Reach cable as – specifically developed for automotive applications, as the open standard. This technology allows transmission of up to 100 Mbps over a single unshieled wire. Not only does this speed up in car networking and connectivity, but it should eliminate internal networking cabling, hopefully shaving a few pounds off a vehicle’s weight in the process.
For automakers like BMW, the increased networking/connectivity speeds should improve … CONTINUED