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Corporate

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BMW AG plans to start a car-leasing business in China in 2012 to help boost its presence in the fast-growing auto market. A leasing business and a new finance arm, announced earlier this week, may help the Munich, Germany-based automaker increase sales in China’s fast-growing luxury sector. Sales of luxury cars in the nation may grow at almost double the industry pace of 20 percent to reach 530,000 units this year and 1.1 million by 2015, according to researcher J.D Power & Associates.

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BMW of North America has announced an average base price increase of 1% for many BMW vehicles sold in the U.S. effective October 1, 2010. The F10 5-series, 5-series GT, ActiveHybrid X6, and ActiveHybrid 7-series not affected by this increase. Pricing for the all-new 2011 BMW X3 will be released in October with vehicles arriving in BMW Center showrooms in late December.

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The captive finance company will begin identifying to BMW dealers their customers who are in good standing and whose vehicles’ market value is more than what is owed. Dealers will then contact those customers and tell them which new BMW vehicles they can buy within the same monthly payment range or a range chosen by the dealer.

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The Best Global Brands is an annual study conducted by Interbrand which ranks the value of the world’s top brands, based on an assessment of its value in US Dollars. BMW is listed at the 15th position this year.

Some other studies have listed BMW as the most valuable auto manufacturer brand, but this one has Toyota and Mercedes Benz listed ahead of BMW, showing that these value studies are more art than science.

The study values BMW at $22.3 billion dollars. Toyota was valued at $26.2 billion … CONTINUED

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Dan Creed, currently Vice President, Aftersales, BMW of North America, will become Vice President, Marketing, BMW of North America LLC. And Russ Lucas, currently Manager, BMW Pre-Owned Sales, will become Vice President – Eastern Region with overall responsibility for sales, marketing, aftersales and dealer development activities in the 12 state Northeast Region which includes the New York metro area. The Northeast Region is the largest sales area for BMW of North America with 93 BMW and 24 MINI dealers.

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BMW AG surpassed August’s global sales volumes for its core brand not just versus last year’s month but for those of 2007 and 2008 as well, underlining the strength of the recovery in the premium car market.

BMW said today that it sold more vehicles in China in the first eight months through August than it did for the entire year of 2009.

Global sales of BMW brand vehicles rose 16.3 percent last month to about 88,000 units.

That brought the cumulative total year-to-date to 775,262 BMW brand vehicles, … CONTINUED

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BMW has plans for a product push over the next decade to ward off increasing Audi and Mercedes sales. This will be accomplished through the addition of new models to the BMW lineup, including the 4dr 6-series Gran Coupe, BMW FWD vehicles, new MINI vehicles, added factory capacities and new plants, and increasing sales in the world’s largest growing car market – China.

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BMW’s August sales saw a decrease of 1.6% from the same period last year. Year-to-date, the BMW Group sales volume is up 5.6% from last year. However, sales in the second half of the year is not expected to be as strong as the first half.

BMW Rosslyn Plant Strike Over

08/21/2010 at 7:00 PM
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10 days ago we reported on the closing of BMW’s South African Rosslyn Plant due to a strike by the National Union of Metalworkers of SA. We’re happy to report that the strike is now over and the plant has resumed 3-series production.

The union has negotiated a 3-year wage increase and its members will receive 10% wage increase this year and 9% increase in the next two years. The strike resulted in the lost production of approximately 17,000 vehicles among the BMW, VW, Toyota, Ford, … CONTINUED

BMW: World Class Manufacturing

08/04/2010 at 6:00 AM
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The Center for Automotive Research is hosting its annual Management Briefings in Traverse City, Michigan this week. BMW Manufacturing Vice President of Assembly Rich Morris spoke on the subject of World Class Manufacturing. In this video segment, Rich talks about the expansion underway at the Spartanburg plant and how the changes will strengthen BMWs build-to-order system.

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The BMW Group recorded a significant increase in sales volume, revenues and earnings in the second quarter of 2010. Group revenues increased by 18.3% while the profit before financial result (EBIT) rose to euro 1,717 million. This corresponds to an EBIT margin of 11.2%. BMW is targeting an overall 10% increase in sales for 2010.

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BMW is recalling approximately 6,400 2011 5-series in the US (and 12,400 worldwide) to fix the previously reported faulty fuel level sensor. The good news is that the fix should only take half a day and is of course fully covered under warranty.

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The 17th BMW Art Car by Jeff Koons ran at the recent 24 Hours of Le Mans and a photo contest was commissioned by BMW in which the best photo of the BMW Art Car would earn its photographer a $1,000 prize. The winner is Rick Dole, who managed to take this winning photograph from a helicopter! The judges of the photo contest included Dr. Mario Theissen (directory of BMW Motorsports) and BMW drivers Dirk M

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This past weekend, BMW opened the doors to its very first BMW M division dealership in the world – in Singapore. The complex is a showroom, dealership, and workshop exclusively for M cars.

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BMW Group Announces Six-Year Partnership with United States Olympic Committee

* 26.07.2010

* Press Release

Partnership Includes Support of USA Bobsled & Skeleton, US Speedskating, USA Swimming, USA Track & Field

Woodcliff Lake, NJ

5-Series Fuel Sensor Recall

07/24/2010 at 12:00 PM
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BMW has issued a recall for 2010 and 2011 5-series and 5-series GT models for a faulty fuel sensor which may result in inaccurate fuel levels. Some of our F10 sedan owners have also been reported being contacted about a fuel sensor recall or having their cars held at VPC for the replacement. F10 owners should make sure to check with your dealers.

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The 2010 BMW 3-series and 5-series are the most “appealing” cars in their respective classes according to the 2010 J.D. Power APEAL Study. This year’s study asked 76,000 owners 90 days after purchasing their 2010 model-year cars “how gratifying their new vehicle is to own and drive.” As a brand, BMW placed near the top at #3.

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BMW has announced some product changes starting with September 2010 production. The changes apply to all BMW Models, including the 1, 3, M3, 5, 5GT, 7, X5, X6, and Z4 models. FULL list of changes INSIDE.