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Corporate

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BMW M division has launched the M Power Drivers Cup and M Power Circuit Training for BMW M owners, each of which lasts two days. Unfortunately for North American M enthusiasts, these two driving events appear to take place only in Germany. Hopefully some of our European members will participate and allow us to enjoy the experience vicariously.

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BMW has been presented with two accolades at this year’s Fleet World Honors – Best Executive Car award for the 2011 5-series and Fleet Manufacturer of the Year award for BMW overall. Steve Moody, judge panel chairman, explained: ‘The new BMW 5 Series has taken the executive sector up yet another notch, with an engine line-up second to none for emissions and performance, generous standard specification, superb whole-life costs, class-leading residual values and a quality unparalleled even in this extremely competitive market.’

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As if it wasn’t already difficult enough to source BMW euro-market only parts for our BMWs, it has just become even harder as BMWNA has now apparently stopped all sales of BMW European parts through its dealers in the US. Previously, generally, if you could provide a BMW parts department with an european market part number, they could order it for you. That will no longer be the case and we will all have to look to 3rd party suppliers or independent sellers for our european-only … CONTINUED

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In a study of the world’s 600 most reputable companies conducted by Reputation Institute, BMW was #4 on the list and the top auto manufacturer. The list ranks the companies that are most liked, trusted, and respected by the general public across 24 countries.

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In BMW CEO Norbert Reithofers recent report (full report below) to shareholders, the CEO is reporting that the F10 5-series has received considerably more orders than planned so far. According to him, BMWs highlight of the year is most definitely the new BMW 5 series.

Dr. Reithofer:

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In the BMW CEO Norbert Reithofers report (full report below) to shareholders yesterday, the CEO happily reported that the BMW X1 has outsold expectations with 36,000 cars sold since its launch last Fall. The X1 is expected to be available in North America starting sometime next year (2011) and should be available in the xDrive28i gasoline model, powered by the 3.0L 6-cylinder motor making 231-hp and a 199 lb-ft of torque.

Dr. Reithofer: “The BMW X1 has significantly exceeded even our own … CONTINUED

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In the BMW CEO Norbert Reithofers report (full report below) to shareholders yesterday, the CEO confirmed the F10 5-series Activehybrid will begin production in 2011 and that BMW also has plans for a 3-series hybrid (presumably with the next generation F30 / F32 3-series).

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Munich. Sun, rain, ice and snow “at the push of a button” – all climate zones of the world in one building in northern Munich. This piques curiosity and provides for optimal conditions for a special type of photo shoot. “I heard you can make weather here.” With this sentence, the two-time Olympic champion Katarina Witt greeted the Manager of Efficient Dynamics at the BMW Group, Dr. Johannes Liebl, during her visit to the BMW Group’s Energy and Environmental Test Centre (ETC). “I’d like to have … CONTINUED

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BMW Canada is set to launch an unorthodox advertising campaign, centered around flirty public bathroom mirror messages. Using a new mirror display technology, ads will appear as patrons approach restroom mirrors. A motion detector senses the patrons movement and sets a sequence of flirty BMW ads in motion, creating a captivating and irresistible communication chain that leaves readers wanting more, or at least thats the theory.

Via: http://www.autoblog.com/2010/05/13/m…ad-campaign-t/

Press release:

… CONTINUED

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For BMW fans in North America, there is now an alternative to the European Delivery experience in Munich. BMW has now launched “The BMW Experience” in Spartanburg, SC. Combining BMW’s resources along Highway 101 in Spartanburg, SC: The BMW Performance Center, The BMW Zentrum, as well as, BMW’s Manufacturing Plant, “The Ultimate BMW Experience” extends the ability to offer a more customizable, personal approach to all visitors and will become a destination for many enthusiasts and will give BMW a forum to tell BMW’s story in … CONTINUED

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The BMW Group is taking an active role in the “national platform for electromobility” launched by German Chancellor Angela Merkel in Berlin on Monday. The BMW Group will contribute its many years of experience in the area of electromobility to the project, plus the extensive scientific results from field tests currently being carried out with the MINI E. The “basic conditions” working group will be chaired jointly by Dr Klaus Draeger, Member of the BMW AG Board of Management responsible for development, and Prof. Lars-Hendrik Röller … CONTINUED

BMW Group U.S. April 2010 Sales

05/03/2010 at 6:13 PM
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Good Times! BMW USA is reporting a 9% increase in overal vehicle sales (BMW + MINI) as compared to the April of 2009. No doubt those were difficult times, but it seems the mild-moderate sales rebound BMW predicted are in fact coming true. The month to month sales increase of 9% is a big part of a much more important 7.9% increase in sales when comparing Year-to-date sales.