BMW Canada is set to launch an unorthodox advertising campaign, centered around flirty public bathroom mirror messages. Using a new mirror display technology, ads will appear as patrons approach restroom mirrors. A motion detector senses the patrons movement and sets a sequence of flirty BMW ads in motion, creating a captivating and irresistible communication chain that leaves readers wanting more, or at least thats the theory.
For BMW fans in North America, there is now an alternative to the European Delivery experience in Munich. BMW has now launched “The BMW Experience” in Spartanburg, SC. Combining BMW’s resources along Highway 101 in Spartanburg, SC: The BMW Performance Center, The BMW Zentrum, as well as, BMW’s Manufacturing Plant, “The Ultimate BMW Experience” extends the ability to offer a more customizable, personal approach to all visitors and will become a destination for many enthusiasts and will give BMW a forum to tell BMW’s story in … CONTINUED
The BMW Group is taking an active role in the “national platform for electromobility” launched by German Chancellor Angela Merkel in Berlin on Monday. The BMW Group will contribute its many years of experience in the area of electromobility to the project, plus the extensive scientific results from field tests currently being carried out with the MINI E. The “basic conditions” working group will be chaired jointly by Dr Klaus Draeger, Member of the BMW AG Board of Management responsible for development, and Prof. Lars-Hendrik Röller … CONTINUED
Good Times! BMW USA is reporting a 9% increase in overal vehicle sales (BMW + MINI) as compared to the April of 2009. No doubt those were difficult times, but it seems the mild-moderate sales rebound BMW predicted are in fact coming true. The month to month sales increase of 9% is a big part of a much more important 7.9% increase in sales when comparing Year-to-date sales.
BMW has announced that its all-electric “Megacity Vehicle” line will launc in 2013. This line of vehicles was designed from the ground up to be fully electric vehicles and will be significantly lighter than conventional cars with heavy use of carbon fiber. It will be a zero-emission urban car for the world’s metropolitan regions. It is currently being developed as part of project i and will be available from 2013 under a sub-brand of BMW.
NEW YORK – BMW AG is cutting production at its assembly plant in Spartanburg, S.C., because the volcanic eruption in Iceland has disrupted delivery of key parts for two SUVs.
BMW spokesman Jan Ehlen says volcanic ash is grounding planes that bring leather seat covers from South Africa and transmissions from Europe. He says the plant will not stop production, but employees will work shorter shifts until the supply of parts returns to normal.
The Spartanburg plant builds the X5 and X6 SUVs for the German automaker. Spartanburg … CONTINUED
The BMW 1-series has achieved 1 million units produced after five years of production. The 1 millionth 1-series produced was delivered to its proud owner today at the Leipzig Motor Show, the Auto Mobil International (AMI). The car, a three-door BMW 118d built at BMW Plant Leipzig, was handed over jointly by Frank-Peter Arndt, Member of the Board of BMW AG for Production, and Stanislaw Tillich, the Prime Minister of the Free State of Saxony, to a customer from Leipzig.
BMW maintained its place as the world’s #1 premium brand as it outsold #2 Audi by 1,709 units globally in the first quarter of 2010. In the first quarter, BMW Group reported sales of 315,614 cars, a 13.8 percent increase compared with the same period last year.
Since announcing its arrival in South Carolina in 1992, BMW Manufacturing announced today that it has surpassed the export of over one million vehicles, 85% of which have gone through the Port of Charleston. Currently, over 70% of the vehicles produced in Spartanburg are exported to over 120 worldwide markets.
Woodcliff Lake, NJ – April 1, 2010 – BMW of North America, LLC today announced that the launch of the 2011 BMW 5 Series Sedan marks the first time BMW’s entire product line is equipped with standard digital HD Radio Technology entertainment systems. Most of the 2011 BMW model lineup featuring the upgraded technology started production this month and will be available at dealerships by June 2010.
HD Radio Technology enables exclusive HD2/HD3 channels – added sub-channels spun off the main radio frequency – which broadcast unique, … CONTINUED
New trademarks registered by BMW gives some insight into new model lineups that will eventually be added to BMW’s offerings. The new names include: i1, i2, i3, i4, i5, i6, i7, i8, i9, E1, E2, E3, E4, E5, E6, E7, E8, E9, M50d, Urbanic, Gran Coupe, Compactive, and Compactive Tourer.
The “i” lineup of cars could very well be used to designate the sub-compact electric megacity vehicle we’ve been hearing about for a while. The “E” lineup of cars could possibly be used to designate electric versions … CONTINUED
March 25, 2010
25 Years of BMW (Forschung und) Technik GmbH
Innovative force entails future capability. The BMW Group owes its status as the worlds most successful manufacturer of premium automobiles to an outstanding development concept in all areas relevant to driving pleasure, sustainability and safety. The principles of this pre-eminence have been forged over the last quarter of a century in BMW (Forschung und) Technik GmbH. The researchers operating within the framework of this think tank develop technologies and … CONTINUED