[Cortexiphan]

Originally Posted by BimmerXdrive

Not even 1,000 XM’s sold….GOOD maybe they will wake up!

That’s a very good number for XM.

[Tr4ckD4ys]

Originally Posted by TheBingoBalls

Or maybe, just maybe, the product is still good despite the controversial styling?

The product is great. I am a HUGE hater of the design and shift in BMWs legacy, however, I had both the new 760i as a loaner and the new X7 M60i when my X7 was in the shop recently, and I can only say in the case of the 7 series, the improvements are significant and the vehicle is outright amazing. The LCI X7, not so much - I found it to be worse than the pre-LCI X7.

Independently, i think the sales numbers clearly show that BMWs design, branding and target market shift is working out well for them and consumers are responding positively by buying the new-style BMWs more and leaving the old-style ones on the lot.

[EDWYER]

Originally Posted by Tag

2 Series down -21.7%. That's a surprise.

No, it’s not. Lol

[Car-Addicted]

Originally Posted by Tejas1836

That was BMW's plan, straight from the CEO's mouth

Interesting views on BMW's thought process.

BMW Have Lost Their Minds:

https://www.youtube.com/watch?v=NtcHVazZcSM

[RigaTony1982]

Originally Posted by Bimmerfun82

Yep. But one of their best. Drives like a GT yet with agility and power.
The big picture, long term trend is clearly away from small cars like the Z.
But if you want to own a unicorn…

I'm in that Q2 sales number for a Z4. Only two months in, but it's my favorite car I've ever owned.

It is good to see car sales up. I've never owned an SUV myself (my wife has had 3), so I'm hoping they continue to come out with new cars if the demand is there.

[Idontliketrying]

Originally Posted by IcEWoLF

Surprised…the 4 series doing this well.
I guess aesthetics don’t matter that much.

SUV sales are still strong. X5 and X3 leading the way.

I4 35s and 40s are a hot seller especially with a 7,500 credit on lease it’s the cheapest payment you can basically get on a lease. Bmw counts them as 4 series since it’s the same frame.

[nick3753]

Originally Posted by Cortexiphan

So people’s taste don’t match with yours, and that’s telling of today’s ‘society’, I assume in a negative way. Wow. That’s quite an ego You may need a mirror.

I get it, beauty is in the eye of the beholder and all. BMW styling has taken a dramatic shift in the past several years to include giant aggressive grills and angles, over the top M performance parts (which many have voiced as extremely tacky on this forum, not just my opinion ). In addition, just look at their advertising videos. It’s clear they market to our “look at me, I’m important” world. Just look around you. People don’t have compassion and respect for each other, it’s all about self. Now get off my lawn (I’ve turned into my father &#128561.

[Sensibletom]

It’s so strange how I hated the 4 series front grill (like most) when it was first released but now I absolutely love it. Wonder how that works.

[Bimmerfun82]

Originally Posted by RigaTony1982

I'm in that Q2 sales number for a Z4. Only two months in, but it's my favorite car I've ever owned.

It is good to see car sales up. I've never owned an SUV myself (my wife has had 3), so I'm hoping they continue to come out with new cars if the demand is there.

Congrats! I’m in the YTD #. Traded down from an M3 and much happier driving the Z.

[Tallest]

Originally Posted by Cortexiphan

So other brands didn't have promised cars from a year ago? Or other models with small grills?

Typical case of reshaping - adapting facts to your biases.

what typical case? I dont know, is BMW the ONLY brand that reported a jump in sales and everyone else didnt? What are you talking about exactly?

I said may be its not the grilles and look at you got all upset. Chill out dude, no one is taking away your car or your right to like it.

[stein_325i]

Originally Posted by Cortexiphan

That’s a very good number for XM.

Is it though? It seems like a lot of XM’s are selling with discounts despite just coming out on the market. We’ve already seen numerous $10k discounts on the forums. Competitors like the Range Rover, RSQ8, and G-Wagon seem to be in greater demand and still getting MSRP or more despite being out longer.

[Bimmerfun82]

Originally Posted by Sensibletom

It’s so strange how I hated the 4 series front grill (like most) when it was first released but now I absolutely love it. Wonder how that works.

Weird, huh? Almost like they created a want for large grills and then delivered on that demand. Textbook definition of marketing. BMW is pretty forward-thinking these days. I’m old enough to remember when the Japanese were futuristic in shaping demand.

Originally Posted by stein_325i

Is it though? It seems like a lot of XM’s are selling with discounts despite just coming out on the market. We’ve already seen numerous $10k discounts on the forums. Competitors like the Range Rover, RSQ8, and G-Wagon seem to be in greater demand and still getting MSRP or more despite being out longer.

Two things happening here. One, it’s a new product with supply that hasn’t figured out demand yet. As such bmw created this lofty price point out of thin air and is finding the amount folks are willing to pay. Amazing they didn’t overshoot that much. And second, the cannibalization of demand for other BMW SUVs, particularly the iX and X7.

[awg87]

Originally Posted by Tag

2 Series down -21.7%. That's a surprise.

2 series production is being sidelined for more i4s, which are the majority of the 4 series being sold

[DO444]

I gotta be honest.

I am seeing g80 everywhere, even in Idaho.
They must be selling a ton of these.

[heavyD^2]

Originally Posted by nick3753

I get it, beauty is in the eye of the beholder and all. BMW styling has taken a dramatic shift in the past several years to include giant aggressive grills and angles, over the top M performance parts (which many have voiced as extremely tacky on this forum, not just my opinion ). In addition, just look at their advertising videos. It’s clear they market to our “look at me, I’m important” world. Just look around you. People don’t have compassion and respect for each other, it’s all about self. Now get off my lawn (I’ve turned into my father ��).

They started to incorporate design cues that have been popular with other automakers this era and the sales improved. That's what successful companies do. Catering to an audience that wants everything to stay the same is a surefire way to bleed red.

[nick3753]

Originally Posted by heavyD^2

They started to incorporate design cues that have been popular with other automakers this era and the sales improved. That's what successful companies do. Catering to an audience that wants everything to stay the same is a surefire way to bleed red.

I don’t disagree nor blame them. In fact, that’s the point. Modern society is all about “self”, the design cues, in my opinion, market towards that.

[Davesrb]

I wonder how much of some of these "surprising" results are a result of supply, not demand? I'm in North Florida, and when I was looking for new BMW's early this year I could not find much at all in the 3 or 5 series range nicely loaded or anything M. Also X4's and X6's were non existent. I had to go 6 hours away, down to Orlando and up to Atlanta to find anything in stock to test drive. All the dealers I talked to said they were not getting allocations for X6's and the only way to get an M340, M550 was to special order one when ever they got an allocation. This might just be what was happening in my area, but if some of these were hard to get, then it would definitely affect the sales numbers to reflect availability more than actual demand.

[Bimmerfun82]

Originally Posted by Davesrb

I wonder how much of some of these "surprising" results are a result of supply, not demand? I'm in North Florida, and when I was looking for new BMW's early this year I could not find much at all in the 3 or 5 series range nicely loaded or anything M. Also X4's and X6's were non existent. I had to go 6 hours away, down to Orlando and up to Atlanta to find anything in stock to test drive. All the dealers I talked to said they were not getting allocations for X6's and the only way to get an M340, M550 was to special order one when ever they got an allocation. This might just be what was happening in my area, but if some of these were hard to get, then it would definitely affect the sales numbers to reflect availability more than actual demand.

This result y/y isn’t surprising because of the supply chain issues last year, particularly within the 3, 4, and 5 series coming from Europe.

[allinon72]

Looked at probably 20 dealers inventories in the last few weeks searching for a new X1. One thing that stood out to me: electric cars, at every dealer, making up 75-90% of their new inventory. Seems to be a market trend as most manufacturers seemed to have ignored customer data and instead got sucked into the hype machine. Good luck to them with lots full of cars that most mainstream customers did not ask for.

[Bimmerfun82]

Originally Posted by allinon72

Looked at probably 20 dealers inventories in the last few weeks searching for a new X1. One thing that stood out to me: electric cars, at every dealer, making up 75-90% of their new inventory. Seems to be a market trend as most manufacturers seemed to have ignored customer data and instead got sucked into the hype machine. Good luck to them with lots full of cars that most mainstream customers did not ask for.

I doubt they have that many BEV’s on site. I’ve looked personally at our dealerships in the area, and the majority is ICE. The reason they show those on their websites is the new orders are trending that way and that’s where the vast majority of the growth is. On the other hand, I read that non-Tesla BEV inventory is growing and companies like VW and Ford are struggling to find buyers for their inferior electric vehicles.

[chassis]

BMW + Mini killed Benz including vans YTD 2023 sales result.

BMW has been in a golden age since the late 20-teens.

[F32Fleet]

Originally Posted by Sensibletom

It’s so strange how I hated the 4 series front grill (like most) when it was first released but now I absolutely love it. Wonder how that works.

Stockholm Syndrome