BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report - BMW 3-Series (E90 E92) Forum

Jason · 12-02-2012, 06:19 PM

BIMMERPOST NEWS

BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

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COMMENTS

BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.

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Interbrand's list of the top 12 most valuable automotive brands:

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So how does Interbrand calculate value and compile its list? According to them:

Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.

This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.

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Wideboy · 12-11-2012, 08:36 AM

Toyota number 1 ))

Cl0ud7 · 12-11-2012, 08:43 AM

from 1 to 3

BMWFB02 · 12-11-2012, 08:51 AM

I'd get a buss pass but never a Toyota

bimmerJP · 12-11-2012, 10:08 AM

Not most anymore?? Wow...

BMW_Boy7 · 12-11-2012, 11:09 AM

Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!

Crulexis · 12-11-2012, 12:26 PM

Can't believe Kia is even there

Amleto63 · 12-11-2012, 12:45 PM

Toyota > BMW???
Hunday > Ferrari???

... This list is bullshit!

doublevanosrc · 12-11-2012, 01:22 PM

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

Lemon Jelly M3 · 12-11-2012, 01:59 PM

No one here seems to appreciate Toyota engineering, which is really sad.

BGM · 12-11-2012, 02:25 PM

oh dear honda.. what happened :s

ESC OFF · 12-11-2012, 02:37 PM

Quote:

Originally Posted by Lemon Jelly M3

No one here seems to appreciate Toyota engineering, which is really sad.

The Engineering is there, but it's been a long time since anything to get excited about had a Toyota Badge....no offense Supra lovers...

xborndaballx · 12-11-2012, 03:07 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability

jameseo · 12-11-2012, 03:36 PM

We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world.

I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.

Imola.ZHP · 12-11-2012, 05:55 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

Imola.ZHP · 12-11-2012, 05:56 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

lopeolinda · 12-11-2012, 08:35 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

stealth.pilot · 12-11-2012, 08:42 PM

Quote:

Originally Posted by ONE-77

I'd get a buss pass but never a Toyota

Haha. You clearly have never been on a bus.

I'd get a pink prius before I got a bus pass!

stealth.pilot · 12-11-2012, 08:44 PM

Quote:

Originally Posted by lopeolinda

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

They just lack excitement.

Ideal would be a BMW made by Toyota and service by Lexus dealers.

Nang Vann · 12-11-2012, 11:40 PM

Time to get me a toyota!

EuroTunerz5 · 12-12-2012, 01:15 AM

And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better.

silentassasin · 12-12-2012, 01:55 AM

Quote:

Originally Posted by doublevanosrc

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

+1

VW is huge

12-02-2012, 06:19 PM	#1
Jason Administrator Drives: E90 M3 Join Date: Mar 2005 Location: IoT Posts: 13,962 iTrader: (0)	BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report BIMMERPOST NEWS BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report 31 COMMENTS Tweet BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency. Interbrand's list of the top 12 most valuable automotive brands: So how does Interbrand calculate value and compile its list? According to them: Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: -- The financial performance of the branded products or services. -- The role of brand in the purchase decision process. -- The strength of the brand. Share this story OTHER STORIES YOU MIGHT LIKE BMW Enjoying Sales Boom in South Korea. Plans $6.2 Million Dollar Test Track BMW Group Posts Best Ever April Global Sales With Strong Gains in Americas and Asia BMW Genius Program Begins National Roll Out in UK
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12-11-2012, 08:43 AM	#3
Cl0ud7 Private First Class Drives: 2009 M3 / 2013 X3 2.8i Join Date: Sep 2009 Location: Catasauqua, PA Posts: 145 iTrader: (0)	from 1 to 3 __________________ 2013 - AW, BMW X3 2.8i 2009 - LmB, BMW M3

12-11-2012, 08:51 AM	#4
BMWFB02 Major Drives: 2013 ///M3 E92 DCT ZCP Join Date: Aug 2011 Location: The greatest country in the world Posts: 622 iTrader: (0)	I'd get a buss pass but never a Toyota __________________

12-11-2012, 12:26 PM	#7
Crulexis First Lieutenant Drives: 2008 335i // E92 Join Date: Feb 2012 Location: Toronto - GTA Posts: 329 iTrader: (1)	Can't believe Kia is even there __________________ E92 335i 6MT \| Jet Black \| Saddle Brown COBB AP \| VRSF Catless D.P's \| BMS DCI \| BMW Performance 313 Rims \| Gloss Black Kidney Grills \| LUX V8 V3's \| WeissLicht PY24W

12-11-2012, 12:45 PM	#8
Amleto63 Commander Drives: F10 520d Sedan Join Date: Nov 2010 Location: Pisa Posts: 210 iTrader: (0)	Toyota > BMW??? Hunday > Ferrari??? ... This list is bullshit! __________________ Stay Ahead! E46(00-03) - E46 Touring (03-06) - E90(06-10)

12-11-2012, 08:36 AM	#2
Wideboy Private Drives: E92 335i M Sport Join Date: Oct 2011 Location: Malta Posts: 70 iTrader: (0)	Toyota number 1 ))

12-11-2012, 10:08 AM	#5
bimmerJP First Lieutenant Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe Posts: 347 iTrader: (0) Garage List 2008 BMW 335i [2.50]	Not most anymore?? Wow...

12-11-2012, 11:09 AM	#6
BMW_Boy7 Private First Class Drives: 2008 Sebring Join Date: Sep 2011 Location: Westland Posts: 103 iTrader: (0)	Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!

12-11-2012, 01:22 PM	#9
doublevanosrc Loves Runflats. Drives: 2011 135i M Sport Join Date: Jul 2009 Location: Austin. Tx Posts: 1,573 iTrader: (0) Garage List 2011 BMW [0.00] 2011 BMW [0.00]	This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd. __________________ 2011 135i M Sport manual in Space Graywith Coral Red leather, Harman Kardon, and Ipod -Mods- BMW PPK,3M Tint,OEM Aluminum pedals,CPE Towplate OEM tires for sale http://www.1addicts.com/forums/showthread.php?t=746421

12-11-2012, 01:59 PM	#10
Lemon Jelly M3 Lieutenant Drives: M3 (E90,ZCP,6MT) Join Date: Oct 2009 Location: East Coast Posts: 451 iTrader: (0)	No one here seems to appreciate Toyota engineering, which is really sad.

12-11-2012, 02:25 PM	#11
BGM Colonel Drives: F21 118d M Sport Join Date: Oct 2009 Location: Farnborough, UK Posts: 2,272 iTrader: (0)	oh dear honda.. what happened :s

12-11-2012, 03:07 PM	#13
xborndaballx Registered Drives: Arctic Metallic E90 335i Join Date: Jan 2011 Location: Orlando, FL USA Posts: 295 iTrader: (0)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability __________________

12-11-2012, 03:36 PM	#14
jameseo New Member Drives: '75 2002 & '08 X3 3.0 Join Date: Jul 2011 Location: San Diego, CA Posts: 7 iTrader: (0)	Toyota Has Reason to Be #1 We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world. I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.

12-11-2012, 05:55 PM	#15
Imola.ZHP 100% PAID FOR! Drives: 2003 BMW 330i ZHP Join Date: Mar 2006 Location: Mud Island, TN Posts: 1,789 iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ -- '03 330i ZHP -- Marcus

12-11-2012, 05:56 PM	#16
Imola.ZHP 100% PAID FOR! Drives: 2003 BMW 330i ZHP Join Date: Mar 2006 Location: Mud Island, TN Posts: 1,789 iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ -- '03 330i ZHP -- Marcus

12-11-2012, 08:35 PM	#17
lopeolinda New Member Drives: bmw Join Date: Dec 2012 Location: 2010 Posts: 8 iTrader: (0)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. __________________

12-11-2012, 11:40 PM	#20
Nang Vann Major Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia Posts: 1,076 iTrader: (0)	Time to get me a toyota! __________________ Moving on up!

12-12-2012, 01:15 AM	#21
EuroTunerz5 Captain Drives: 2012 AW BMW 135i M-Sport PPK Join Date: Apr 2012 Location: Wisconsin Posts: 658 iTrader: (6)	And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better. __________________ 2012 BMW 135i M-Sport PPK AW with Black Boston Leather... MODS: RPi GT Quad Exhaust, VMR v710 Gunmetal 19" Staggered (et45/et45), Khumo Ecsta SPT 225/35/19 and 255/30/19, 30% Tint, JBSpeed Black Kidney Grills, RPi Red Intake Scoops,

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