BMW just announced its new sub-brand – the BMW i. The first two cars of the new brand will be the BMW i3 and the BMW i8. The i3 is the production version of the Mega City Vehicle, the i8 the production version of the Vision Efficient Dynamics. Both cars will be built at the Leipzig Plant. The i3 launches in 2013, the i8 shortly after.
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.
The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.
As of Tuesday, a giant poster at the Munich Opera house and on other squares … CONTINUED
Inside is an updated summary and insight into BMW’s Project-i sustained mobility project/thinktank, now and into the future. In addition to the production VED (i8) and all-electric Megacity Vehicle, Project-i will spawn a range of 2 to 4 wheel concepts.
Here is the Vision ED with a new coat of paint, this time in a beautiful gray finish that shimmers in natural sunlight, giving the car a more production ready look. Otherwise, true to their word, this car visually seems to be relatively unchanged from the original concept car.
You can see the cars driver wearing a crisp racing suit and you can see men on the side of the track with cameras in hand as well as a video … CONTINUED
Previous rumors have speculated that the Vision Efficientdynamics production model would be named the i100 or M100, but the latest rumor from BMW insider Scott26 is that it will be called the i8 and there will unfortunately be no M version.
BMW AG has officially filed a registration for a new trademark and logo for their project-i vehicles such as the electric Megacity car and hybrid Vision EfficientDynamics sports car. The trademarks i1, i2, i3, i4, i5, i6, i7, i8, and i9 have also been registered.