BMW LIGHT DAYS WORKSHOP
Last night we at BIMMERPOST were invited to test the new headlight features of current BMW models and also to take a look into the future of BMW lighting at BMW’s Light Days Workshop. We share the info and experience with you below.
To start, BMW AG gave us a little history of BMW headlight design on past BMW models. BMW has been using the double round headlights since 1963 on the e3 and e9 models. In 1990 BMW was the first … CONTINUED
Designtalk: Light – Magic – Technology with Adrian van Hooydonk and Paul Cocksedge. Highlight Summary.
“Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we have reached that level where it began to be more than just a functional piece.”
“We try to use the technology in a way that it strengthens the character of the car and becomes a design project in and of itself so that it’s something that … CONTINUED