Home » »

Posts Tagged ‘bmw lighting technology’

06/14/2012    2:40 PM

Designtalk: Light – Magic – Technology with Adrian van Hooydonk and Paul Cocksedge. Highlight Summary.

“Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we have reached that level where it began to be more than just a functional piece.”

“We try to use the technology in a way that it strengthens the character of the car and becomes a design project in and of itself so that it’s something that you see from afar. And also when you go up closer to the car, there is a lot of stuff that you can discover.”

“We start using light to also create an ambience in the car. It does create an atmosphere … CONTINUED