Posts Tagged ‘bmw ultimate drive app’


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The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 million individuals. Beginning with the development of a new and unique mobile and social experience, “The Ultimate Drive,” is a social navigation mobile app that allows users to not only discover the best roads to drive in over 50 countries, but to rank, comment and share those roads via Facebook, email or other GPS devices. Future versions will integrate the ability for BMW … CONTINUED