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BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

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Ok, you cant see that much. Seems like the camera man drives a pretty fast car and the 1M pretty handly outpaces him :)

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Autos.sympatico.ca interviewed M division boss Dr. Kay Segler at the 2011 NAIAS in Detroit. They posed some direct questions, many of which our very own members have often asked and are most interested in. Below are their most poignant questions and Dr. Segler’s responses.

BMW’s X1 Maxi Sticker Experiment

02/01/2011 at 7:00 PM
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In this video, BMW experiments with sticker designs on the X1 and gauges public sentiment to the somewhat different, but non-radical look. We just like the video because it gives us some nice looks of the X1.

“Joy is BMW” 135i Video Project

02/01/2011 at 1:20 PM
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A talented 1addicts member has produced this most exciting 1-series promo video project. Shot alongside the Crystal Springs Reservoir just South of SF, this black and white clip looks like it would be right at home in any true BMW marketing video.

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BMWActivatethefuture.com’s first episode has come online. Called “The New City,” the feature takes a look into how the shift of the global population towards ever bigger cities will impact and necessitate mobility and transportation habits and changes – in BMW’s words “How the way we live will impact the way we move.”

Catch the episode here – http://www.bmwactivatethefuture.com/newcity.php

Chris Neville Reviews 1M on SPEED

01/30/2011 at 3:29 PM
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Chris Neville, host on SPEED’s broadcast of the 24 Hours at Daytona Grand-Am Rolex race, got some track time behind the 1M coupe at Daytona International Speedway. He provided his review in a short segment during which he glows about the upcoming baby M. Neville praises the 1M’s quick tun in ability and left-right transition from its short wheelbase, ability to stick to tarmac on turns, tight and smooth grearbox, and braking ability.

Chris Neville is no stranger to performance cars, as he has been a former … CONTINUED

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If you’re a fan of the new 6-series convertible, this 25+ min. of stock video footage should be a treat. The video features the 650i convertible on location in beautiful Cape Town, South Africa. The clip features driving scenes, exterior design, engine, and interior design segments.

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BMW provides a unique look into its security vehicle driving program, held in what looks to be a cold war relic location deep inside Germany. On a former soviet military airport,drivers of BMW High Security Vehicles can develop their driving skills and push the cars to their limits.

Many special BMW security vehicle models are provided for various exercises, including training for fake accidents, road blocks, convoy attacks, and road explosions.

Video: BMW S1000RR vs Ariel Atom V8

01/25/2011 at 10:16 PM
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Here’s a fun Top Gear program featuring the Ariel Atom V8 being tested against the S1000RR, BMW’s superbike. Featuring a similar power-to-weight ratio, the two race around the track and switch places many times. Which one wins? See inside.

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BMW recently launched its X3 Customer Production Video Portal which gives access to the creation of each customer’s custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC. Here is what it looks like, from the production of an Xbimmer member’s X3 xDrive28i.

The video is a mix of interesting background video into BMW’s X3 production process, as well as actual footage of the customer’s specific car (identified by … CONTINUED

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From BMW ConnectedDrive Future Lab, here is some insight and demonstration into one of BMW’s future technologies – the lateral collision avoidance system. More details at http://www.bmw.com/futurelab .