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BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

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Ok, you cant see that much. Seems like the camera man drives a pretty fast car and the 1M pretty handly outpaces him :)

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Autos.sympatico.ca interviewed M division boss Dr. Kay Segler at the 2011 NAIAS in Detroit. They posed some direct questions, many of which our very own members have often asked and are most interested in. Below are their most poignant questions and Dr. Segler’s responses.

BMW’s X1 Maxi Sticker Experiment

02/01/2011 at 7:00 PM
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In this video, BMW experiments with sticker designs on the X1 and gauges public sentiment to the somewhat different, but non-radical look. We just like the video because it gives us some nice looks of the X1.

“Joy is BMW” 135i Video Project

02/01/2011 at 1:20 PM
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A talented 1addicts member has produced this most exciting 1-series promo video project. Shot alongside the Crystal Springs Reservoir just South of SF, this black and white clip looks like it would be right at home in any true BMW marketing video.

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BMWActivatethefuture.com’s first episode has come online. Called “The New City,” the feature takes a look into how the shift of the global population towards ever bigger cities will impact and necessitate mobility and transportation habits and changes – in BMW’s words “How the way we live will impact the way we move.”

Catch the episode here – http://www.bmwactivatethefuture.com/newcity.php

Chris Neville Reviews 1M on SPEED

01/30/2011 at 3:29 PM
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Chris Neville, host on SPEED’s broadcast of the 24 Hours at Daytona Grand-Am Rolex race, got some track time behind the 1M coupe at Daytona International Speedway. He provided his review in a short segment during which he glows about the upcoming baby M. Neville praises the 1M’s quick tun in ability and left-right transition from its short wheelbase, ability to stick to tarmac on turns, tight and smooth grearbox, and braking ability.

Chris Neville is no stranger to performance cars, as he has been a former … CONTINUED

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If you’re a fan of the new 6-series convertible, this 25+ min. of stock video footage should be a treat. The video features the 650i convertible on location in beautiful Cape Town, South Africa. The clip features driving scenes, exterior design, engine, and interior design segments.

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BMW provides a unique look into its security vehicle driving program, held in what looks to be a cold war relic location deep inside Germany. On a former soviet military airport,drivers of BMW High Security Vehicles can develop their driving skills and push the cars to their limits.

Many special BMW security vehicle models are provided for various exercises, including training for fake accidents, road blocks, convoy attacks, and road explosions.

Video: BMW S1000RR vs Ariel Atom V8

01/25/2011 at 10:16 PM
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Here’s a fun Top Gear program featuring the Ariel Atom V8 being tested against the S1000RR, BMW’s superbike. Featuring a similar power-to-weight ratio, the two race around the track and switch places many times. Which one wins? See inside.

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BMW recently launched its X3 Customer Production Video Portal which gives access to the creation of each customer’s custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC. Here is what it looks like, from the production of an Xbimmer member’s X3 xDrive28i.

The video is a mix of interesting background video into BMW’s X3 production process, as well as actual footage of the customer’s specific car (identified by … CONTINUED

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From BMW ConnectedDrive Future Lab, here is some insight and demonstration into one of BMW’s future technologies – the lateral collision avoidance system. More details at http://www.bmw.com/futurelab .

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WHAT CAR? Magazine has gotten some alone time with a stunning new 640i SE Cabriolet and brought along some readers to get their opinions on the new vehicle and at the same time offer some stunning visual shots of the car in HD video. Worth the watch!

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A new BMW concept vehicle from BMW ConnectedDrive is being previewed at the just launched ConnectedDrive Futurelab website, which previews future BMW ConnectedDrive technologies.

This ConnectedDrive concept car (link to video) appears to be a one or two seater open-top vehicle and is described as an extraordinary concept vehicle concept, which will once again revolutionize driving in terms of comfort, infotainment and safety. No doubt this is a concept car which will be used all of BMW’s brightest future ConnectedDrive technologies.

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To preview the launch of BMW’s new BMWActivateTheFuture.com website on February 1, 2011, BMW has released this trailer for their new BMW Documentaries series “Activate the Future”, a series of four films which will feature various concepts of future travel from the past and present – including jet packs, flying cars, space travel, and future of mobility (which should feature BMW’s own philosophy behind future automotive travel, including the electric car). View the trailer inside.

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Here is a new video featuring Dr. Kay Segler, BMW M Brand Manager, giving a quick walk through of the 1M that was featured at the Detroit Autoshow. There is nothing new or spectacular fact wise in this video, but I still like it, because the video captures some of the car’s angles very well. And lets face it, I can’t see enough of the 1M in Vallencia Orange.

The video itself is a good 5:35 long and Dr. Segler makes a point to mention that this … CONTINUED

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Forced induction is everywhere it seems. From BMWs standpoint, those turbos go a long way to reducing fuel consumption while keeping the power right where we want it, so its a no brainer for them. But as we all know, the aftermarket gives a damn about efficiency and the use of turbos is meant for one thing only. POWER.

Manhart’s BITURBO monster setup is the same as we’ve seen published previously here and here and here and here. The difference here is that its now been driven … CONTINUED

Video: Alpina B7 Impressions

01/17/2011 at 9:15 AM
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Here’s more coverage on the impressive BMW Alpina B7, courtesy of drivesTV. Judging by the video description, they had tons of fun: “Amazing that a four-door sedan can put a smile that big on your face. If only there were longer roads and fewer rules.” Enjoy!