10-01-2015, 09:51 PM | #1 |
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BMW Brand U.S. sales up 4% for September 2015
BIMMERPOST NEWS BMW Brand U.S. sales up 4% for September 2015 BMW Group U.S. Reports September 2015 Sales BMW brand up 4.0 percent, September record MINI brand sales up 4.6 percent BMW Motorcycle sales increase 25.7 percent, September record Woodcliff Lake, NJ – October 1, 2015… Sales of BMW brand vehicles increased 4.0 percent in September for a total of 26,608 compared to 25,587 vehicles sold in September, 2014. Year-to-date, BMW brand sales are 249,956 vehicles, a 5.6 percent increase from the same period last year. “There’s no doubt about the strength of the U.S. economy and that people continue to buy new cars as evidenced by the BMW record sales result in September,” said Ludwig Willisch, President and CEO, BMW of North America. “Going into the all-important fourth quarter, the all-new BMW 7 Series and X1 go on sale this month and our expanded production capacity here in the U.S. means greater availability of the very popular BMW Sports Activity Vehicles, especially the X3 and the X5.” In September, notable vehicle sales included the BMW 3 Series which increased 10.6 percent to 9,145 vehicles, the BMW X3 which increased 67.8 percent to 3,033 vehicles and the BMW 5 Series which increased from 1,407 to 4,059 vehicles, compared to September a year ago. BMW Group Sales In total, the BMW Group in the U.S. (BMW and MINI combined) reported September sales of 31,022 vehicles, an increase of 4.1 percent from the 29,806 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are 294,930 vehicles, a 6.9 percent increase from the same period last year. MINI Brand Sales For September, MINI USA reports 4,414 automobiles sold, an increase of 4.6 percent from the 4,219 sold in the same month a year ago. Year-to-date, MINI USA sales are 44,974 vehicles, a 14.8 percent increase from the same period last year. BMW Pre-Owned Vehicles
MINI Pre-Owned Vehicles
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10-02-2015, 01:54 AM | #6 |
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Interesting chart. I see X5s EVERYWHERE in my town so I never would've expected those stats.
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10-02-2015, 04:33 AM | #10 |
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Financially speaking yes. Reputationally speaking no.
Units symbolize market share and BMW wants, in that matter, to beat the other 2 premium brands.
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10-02-2015, 04:38 AM | #11 |
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10-02-2015, 04:56 AM | #12 | |
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That being said, it depends also on the market size, it might be reputationally good to have a loss in a small market but ensure you're the leader compensating that with other market gains.
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10-02-2015, 05:24 AM | #13 | |
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Car manufacturers love market share. Analysts ask 'how much you making'.... |
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10-02-2015, 08:58 AM | #14 |
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Nothing to cheer here: BMW's growth rate is behind Audi's and Mercedes'. Not to talk about the mass manufacturers that all grew double digit vs year ago.
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10-02-2015, 09:04 AM | #15 |
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Who cares. They make billions yet find new ways of adding as much cheap plastic into the interior as possible. Just look at every current model. The leather gear shifter boots have been replaced with plastic. The interior trim pieces have been shrunk and more textured plastic on the dash replaced it. The chair adjustments are plastic. Even the i8 is filled with plastic everywhere. Go compare to a Merc or Audi interior. BMW can't even make a sports car to compete with the R8, Vette, GTR, or even make a bespoke engine like in the Mustang but they can sell a bunch of plastic filled soul-less cars and rest on past laurels. Well done. The ultimate plastic machine.
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10-02-2015, 09:16 AM | #16 | |
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10-02-2015, 09:38 AM | #17 |
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I don't have the current gen plastic filled one. I actually went shopping for a new BMW because I need an suv and that's when I noticed how awful the new models were. The X5/X6s entire center console is a big thing of plastic and the air vents were 4 different colors of hard plastic with no intelligent design to the layout at all. It was awful so while I don't want to sell my M3 I do plan on going to a different brand for my suv need.
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10-02-2015, 11:49 AM | #18 |
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Depends on how much interest they are making on the loan (not much these days), then brand loyalty for their NEXT vehicle (and the potential profits there) and of course parts and later on. BMW doesn't need as much market share as a smaller brand that has to fight for it- but they DO want to best Merc and Audi and sometimes that means cutting prices.
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10-02-2015, 12:03 PM | #19 |
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Cannot believe so many people are buying BMW's every month. I live next to a BMW dealership in NC and seems like all that people drive are newer BMW's, I assume majority of them would just be leases who turn it in every so often.
I seem to be the one stuck with an aging car lol. |
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10-02-2015, 02:29 PM | #20 | |
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10-02-2015, 02:33 PM | #21 |
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10-02-2015, 03:10 PM | #22 |
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