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BMW has released a set of new ads highlighting some of the technologies available in its lineup. They deliver the message with some humor, reminding us of the 6 ad spots which debuted during the last Super Bowl.

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Hartge has officially released its software ECU piggyback tune for the BMW 4-cylinder turbo N20 engine. It yields impressive power gains of +45 horsepowers and +45 ft-lb torque! The tune can be applied to the F30 328i, F10 528i, F25 X3 xDrive28i, and E89 Z4 sDrive28i. Check out a video of the tune in action inside.

The Hartge ‘Engine Conversion’ is a bespoke tuning module that plugs in ahead of the engine computer on the wiring harness. It has factory-style plugs to … CONTINUED

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BMW has released a new set of videos which uses humor to promote its extended vehicle protection plans.

The message of the videos: Keep your BMW as nature intended, with original BMW parts and service – via BMW’s extended vehicle protection warranty. The videos feature unique penguins, horses, and lions… see inside for what we mean.

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Video featuring the winners from BMW’s X3 Matchup contest having a great time at BMW’s Performance Center in Spartanburg, SC.

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Over 52 teams from 21 European countries competed in the recently concluded BMW X3 Games 2011. Over 15,000 registrations entered for this contest of physical and sports events in Geneva to win three new BMW X3s (for the winning team). The 6 disciplines in which the contestants competed were: running, golf, skiing, driving, mountain biking and sailing.

In the end, it was team from Hungary who each went home with a brand spanking new X3.

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I know many of you guys have used the feature offered by BMWUSA.com to be able to watch your new X3 being built on video. In fact a few of you have posted up your vids. Well if you ever wondered what went into creating the system behind the system, this video does a great job explaining it all.

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Video update from the X3 Mountain Driving Events. What do skiing and the all-new X3 have in common? The BMW X3 Mountain Driving Event. At coast mountain resorts this winter, you can take out the all-new X3 out for a spin. And then take out a pair of K2 skis. Check out the event this weekend and others to come. http://www.bmwusa.com/X3MountainEvent

Video: Fifth Gear Reviews 2011 X3

02/22/2011 at 10:30 AM
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Fifth Gear has reviewed the all new 2011 BMW X3, with particular emphasis on comparing it against the previous (1st gen) X3. See inside for Fifth Gear’s reaction to the 2011 X3.

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BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.