BBMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle. The BMW i8, with the “i” standing for innovation, exhibits futuristic design and groundbreaking technology built upon BMW’s storied history.
“Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of … CONTINUED
Owner and Head of Sales & Marketing of Alpina, Andreas Bovensiepen, introduces and explains the new Alpina B3 and XD3 models in these first videos of Alpina’s two newest models.
The Alpina B3 is based on the F30 335i sedan and the XD3 on the X3 xDrive35i SAV, each recently making a showing at the 2013 Geneva Motor Show.
The Alpina B3 bi-turbo features 410hp, which propels the B3 sedan from 0-62mph in 4.2 sec (4.0 sec for xDrive model) and the B3 touring in 4.3 sec … CONTINUED
BMW has released a set of new ads highlighting some of the technologies available in its lineup. They deliver the message with some humor, reminding us of the 6 ad spots which debuted during the last Super Bowl.
Hartge has officially released its software ECU piggyback tune for the BMW 4-cylinder turbo N20 engine. It yields impressive power gains of +45 horsepowers and +45 ft-lb torque! The tune can be applied to the F30 328i, F10 528i, F25 X3 xDrive28i, and E89 Z4 sDrive28i. Check out a video of the tune in action inside.
The Hartge ‘Engine Conversion’ is a bespoke tuning module that plugs in ahead of the engine computer on the wiring harness. It has factory-style plugs to … CONTINUED
BMW has released a new set of videos which uses humor to promote its extended vehicle protection plans.
The message of the videos: Keep your BMW as nature intended, with original BMW parts and service – via BMW’s extended vehicle protection warranty. The videos feature unique penguins, horses, and lions… see inside for what we mean.
Video featuring the winners from BMW’s X3 Matchup contest having a great time at BMW’s Performance Center in Spartanburg, SC.
Over 52 teams from 21 European countries competed in the recently concluded BMW X3 Games 2011. Over 15,000 registrations entered for this contest of physical and sports events in Geneva to win three new BMW X3s (for the winning team). The 6 disciplines in which the contestants competed were: running, golf, skiing, driving, mountain biking and sailing.
In the end, it was team from Hungary who each went home with a brand spanking new X3.
I know many of you guys have used the feature offered by BMWUSA.com to be able to watch your new X3 being built on video. In fact a few of you have posted up your vids. Well if you ever wondered what went into creating the system behind the system, this video does a great job explaining it all.
Video update from the X3 Mountain Driving Events. What do skiing and the all-new X3 have in common? The BMW X3 Mountain Driving Event. At coast mountain resorts this winter, you can take out the all-new X3 out for a spin. And then take out a pair of K2 skis. Check out the event this weekend and others to come. http://www.bmwusa.com/X3MountainEvent
Fifth Gear has reviewed the all new 2011 BMW X3, with particular emphasis on comparing it against the previous (1st gen) X3. See inside for Fifth Gear’s reaction to the 2011 X3.
BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.
BMW recently launched its X3 Customer Production Video Portal which gives access to the creation of each customer’s custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC. Here is what it looks like, from the production of an Xbimmer member’s X3 xDrive28i.
The video is a mix of interesting background video into BMW’s X3 production process, as well as actual footage of the customer’s specific car (identified by … CONTINUED
We have posted yesterday’s full BMW press conference from the 2011 NAIAS at Detroit. Ian Robertson presented a state of the company address, as well as introducing the all new 6-series cabrio, 1M coupe, 1-series LCI, and the 2011 X3. View the press conference inside.
Autocar gives its 90 second verdict of the 2011 X3. They were convincingly impressed with the all new X3 and rated it 4 out of 5 stars.
The all new F25 X3 has been said to have an impressive and refined ride quality, but these videos also show that it’s quite the capable off-roader when needed. Here are clips showing the X3 dealing with mud, ruts, uneven trails, snow, hills, and deep water.
With the embracement of 3-D technology due to the advancement in modern culture and entertainment Avatar anyone? ( No I have not seen it yet, So I cannot give you an opinion)
The next stage will be to move 3D technology into active promotion.
Given BMW’s advancement as a car company that has embraced new ideas within marketing such as use of Facebook , You Tube and Twitter in the promotion of BMW and MINI products at specific demographics ie with the MINI brand and key volume … CONTINUED
Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. Martha used the “Build Your Own” online tool on bmwusa.com to customize her own BMW X3.
Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha’s BMW X3 … CONTINUED