E90POST member dzenno is yet another E90 owner to upgrade his turbos, but his build actually appears to be running successfully. He has posted a journal of his RB Turbo upgrade, experiences during install and on the road, pricing of parts and labour costs incurred. The thread will continue to be updated with dyno charts (Feb. 26th 2011 at Champion Motors) and various racing slips/vids as the year progresses. Check it out!

BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

In an interview with Automotive News, Jaguar’s global brand director, Adrian Hallmark, lets known that the UK automotive company is currently considering bringing a small sedan to market. This new sedan would slot in under the Jaguar XF and compete directly against the F30 3-series or the Audi A4/A5.

The last time Jaguar introduced a smaller sedan with lower pricing to take on the 3-series was with the Ford Mondeo based X-type, which had little success in the competitive compact sports sedan segment.

But, Jaguar may be ready to try again, citing the need for different and lower priced models. “We need to play in that world,” Hallmark said. Jaguar needs a small sports car for image and a sedan for volume, he said. “We have to do … CONTINUED

Car and Driver gives its quick test review of the 2011 335i with its new N55 motor. They call it the same as before, only now even better. Check out their full review.

Beginning with March production, the following changes take place for 3-series:

* New M-sport package (which expands to include additional wheel styles) will be called ZM2, replacing ZMP
* Sport Package (ZSP) no longer available on coupe and convertible (the equipment from this package is already included in M-sport package)
* 328i coupe and convertible M-sport package receives new 18″ wheel style 152
* 328i xDrive coupe M-sport package includes 17″ wheel style 340
* 335i xDrive coupe M-sport package includes 17″ style 194
* 335i M-sport package continues to include 18″ style 193, with upgrade to 19″ style 230

… CONTINUED

We bring you the most revealing photos yet of the upcoming 2012 3-series (F30)! Until now, the F30 has been fully cladded with little showing other than its general lines, shape, stance, and proportions. The strip tease has now commenced with part of the headlights now visible - showing beautiful LED angel eyes. The tail lights have now also been partially unveiled, showing a wrap around design featuring upsweeping light bars, LED indicators, and regular brake lights.

The production rear bumper has now also been installed (albeit with camouflage tape affixed). Previous spy photos showed a heavily clad rear bumper with little indication of its styling.

In the close-up photo of the front-end, the grille can also be seen hiding behind the black metal mesh (look closely!)

Compared … CONTINUED

Here is another F30 3-series render, courtesy of Bimmer Magazine. The front front fascia’s more upright stance and lower bumper borrows from the current 5 and 7-series bumper. We hope the headlights come out as sleek as the ones in this render.

The BMW Group UK has scooped seven awards from one of the country’s leading fleet publications. Business Car magazine has honoured the BMW Group with the headline accolade of ‘Manufacturer of the Year’, for the third year in a row, in recognition of BMW’s diverse product portfolio and class-leading running costs.

The title ‘Business Car of the Year’ was awarded to the new BMW 5 Series for its combination of superior build quality, driving dynamics and class-leading economy, while ‘Green Car of the Year’ was scooped by the BMW 320d EfficientDynamics.

Continuing on from their success in 2010 the BMW X5 was again named ‘Large 4×4 of the year’, the BMW 3 Series took home ‘Upper Medium Car of the Year’ for the second year in a … CONTINUED

On the heels of the big BMW turbo 4-cylinder news yesterday, SCOTT26 has provided some dates for the switchover of certain BMW models from the current inline 6-cylinder to the new twinpower turbo I4 motor, as well as the end of production of the current 3-series, M3 and 1-series.

Here is the I4 switchover and end of production schedule (inside).