Has BMW M lost its direction? Seem so according to Kay Segler, chief of BMW’s M brand. He has recently let on that the M brand needs to shift directions – to make M young again. Segler’s goal “is to go towards affordability and freshness.” More inside.
Autocar is claiming that the M6 will be no more when the next generation 6-series arrives. Instead, its role will be filled by a V8 sports car based on the Vision Efficient Dynamics concept, powered by the F10 M5′s twin turbo 4.4L V8, which will compete with the Audi R8 head on. This contradicts insider sources which have stated that the Vision ED car is not intended to compete with the R8.