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New BMW M Commercial: CAKE

05/29/2012 at 1:45 PM
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BMW releases a new commercial focusing on the mantra for some of the latest current M models (F10 M5, 1M Coupe) and certainly for future models – high performance with efficient dynamics. Being able to have one’s cake and eat it too.

Their official message: Efficient dynamics, high performance, fuel efficiency; you can have it all when you drive a BMW M. Some people say it’s having your cake and eating it too. We say, it’s The Ultimate Driving Machine

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BMW had a 40 Years of M display for all to see at the Ringwerk during the 24 Hours Nurburgring race weekend. On display was a gorgeous Moonstone Metallic Individual F10 M5 (with Champagne Merino Individual itnerior) and Citrin Black Individual F12 M6 convertible, along with X5M / X6M, an M3, and an M1.

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The 24 Hours Nurburgring race was run last week and we bring you our photo coverage (by moderator Dackelone) from the event, showing the various sights and experiences to be had at the weekend long event, which is also a party and celebration in addition to the actual race.

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Many M Flight members had the opportunity to attend the 2012 M Festival at the Nurburgring during the 24hr Race (18-20 May 2012), which celebrated BMW M’s 40th anniversary.

The first day started out for the group at Pentagon Car Sales in Ramstein-Miesenbach, which they set out from for the Nurburgring. Upon arriving at the Ring, all members parked their Ms in the M Parking Garage. The M Shuttle then brought the group to the M Gallery where they were received by Brian Watts (BMW … CONTINUED

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Check out some looks from the BMW M Driving Experience at the Monza Circuit in Italy, featuring the latest and greatest from BMW M GmbH – the F10 M5, F12 M6, M3, X5M and X6M.

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Some early photos from the 2012 M Festival at the 24 Hours Nurburgring race. The MotoGP M6 safety car was revealed at the event, where it led the M Corso parade. The F13 M6 coupe was shown at M Night.

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BMWUSA.com has added the “Explore” M5 and M6 sections to its website. Along with the new sections chock full of M5/M6 media and information, the F10 M5 Build Your Own configurator has come back online (after a couple weeks outage) and the F13 M6 Coupe configurator is online for the first time.

Click below to enter the BMWUSA M portal.

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M5POST member GTR-Dad took european delivery of his F10 M5 and shares with us his enthusiast perspective (review) on his experience with the M5 in Europe. He provides some great feedback on the M5′s gearbox, steering, suspension, driver aids, and overall real-life experience with the car.

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BMW NA has published some updated ordering information on colors, trims, and upholsteries for the 2013 US M5 and M6. They break down each into 3 levels of configuration and provide more ordering details and clarifications than previously available.

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The BMW Performance Driving School Team (Steve Maguire) updates us on the results of the F10 M5′s performance in days 3-5 of the One Lap of America Race. The M5 is now in 13th position overall (very good for a stock car) after days 3-5. Check out the updates inside.